Social
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Acquisition
Unilever VP Piyush Jain Talks AXE, Hair and Influencers
Unilever has hired 30 AXE Hair Creators that created and pumped out content with a message to guys that styling is a simple skill once they settle on a look.
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Data Driven ROI
Hot Demographics: Who You Need to Target in 2017
Here’s eight top demographics and vertical markets B2B and B2C marketers need to target.
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Acquisition
Tiger Beer Murals Made from Air Pollution
Tiger Beer is touring murals created with ink made from air pollution. The tour begins next month in London and travels to Berlin, New York and Singapore.
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Digital
PepsiCo, Walmart, Starbucks Join YouTube Advertising Boycott
The YouTube advertising boycott could cost parent Google as much as $750 million.
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Acquisition
Tips to Act on Social Listening; The Good, the Bad and the Ugly
Three ways social listening can help improve business, as well as how to respond to comments, both positive and negative
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MarTech
Facebook Likes Intercontinental Data—And Lots of It
Facebook recently set what it claims is a world record for transmitting intercontinental data, continuing a trend where the Web’s biggest names are advancing the future of the Internet.
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Acquisition
Social Spreads March Madness Marketing Beyond Hardcore Fans
For marketers looking to take advantage of the March Madness marketing opportunity, there are only three questions, and they all need to be answered YES!
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Acquisition
The Art of the Pitch: 6 Tips to Bring Influencers on Board
A single email is the first step in working with influencers on a campaign and turning that into a successful relationship. Here’s six tips to get.
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Acquisition
Shell Pivots from TV to Social Responsibility Storytelling
Social responsibility storytelling is the new marketing norm for Shell corporate—Malena Cutuli, head of integrated brand communications, fills us in.
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Facts & Figures
Marketers’ Most Wanted: Moms
In this series, Chief Marketer looks at some of the top demographics marketers need to target. This week, learn how brands like JetBlue are reaching moms.