Social
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Social
How Brands Can Evaluate the Next Big Thing in Social Media
Before establishing a presence on a new social media platform, brands should consider the organization’s business goals, bandwidth and audience.
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Demand Gen
McDonald’s, KFC and Chipotle Showcase Clever Year-End Marketing Tactics
Brands in the fast food category are exhibiting clever tactics in recent marketing campaigns.
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Acquisition
How to Use Social Media Monitoring to Drive Business Results
How social media monitoring can be used to drive business decisions for brands.
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Social
Hootsuite Report: More than Half of Internet Users Concerned About Online Privacy
Useful insights for social media marketers from a July Hootsuite and We Are Social report.
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Agencies
Ad Agencies Post-it-Note War
Two agencies in lower Manhattan are in a creative battle across Canal Street in what has become known as the Post-it-Note War.
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Acquisition
What Business Can Learn from Politicians
Marketers have plenty to learn from politicians. The campaigns carefully craft and calibrate their messaging to appeal to very specific groups of voters.
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Acquisition
5 Ways Influencer Marketing Transforms Retail Sales
Here are five key ways influencer marketing has reshaped the marketplace and transformed retail sales.
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Data & Analytics
Social Listening Confusion
eMarketer has released a report that finds there is still plenty of confusion around social listening.
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Agencies
Wrong Map Gets Coke in Trouble in Russia
Coca-Cola finds itself on the defense after a map of Russia that included Crimea was posted on the social site VKontakte.
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Acquisition
Why Email and Social Campaigns Should be Integrated
Marketers still struggle to craft email campaigns in tandem with other digital channels like social campaigns. Here’s why and how you should make it happen.
