Social
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Social
The Fight Against Fake Online Reviews Gets Real
Leonard Gordon (All about Advertising Law) On Monday, the New York Attorney General’s office announced a settlement with 19 companies that agreed to stop writing fake online reviews, or “astroturfing.” This is the biggest in a string of similar legal actions taken against fake reviews, a stark reminder for advertisers to make sure they’re in […]
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Social
George Carlin, Social Media and Stuff: Social Media Survey Results
Beth Negus Viveiros (Chief Marketer) Our latest annual social media survey found that Facebook was the most important network for respondents personally. The reason can be found in a quote from the late, great George Carlin. The survey also looks at where marketers are (and aren’t) spending their money.
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5 Ways Emotions Impact Digital Marketing Success
A recent survey revealed 20% of U.S. marketers no longer allocate separate traditional and digital marketing budgets, but instead incorporate digital activities directly into each marketing function.
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Social Media Tool Lets Companies Update LinkedIn Pages
Buffer, a social media management tool, now lets users schedule posts on LinkedIn company pages.
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Instagram Ready to Sell Ads Within 12 Months
Instagram director of business operations, Emily White, said that her company should be ready to sell ads within the next year.
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Social
Where Companies Go Wrong With Social Media
For all the talk of the game-changing nature of social media, most companies do a poor job of embracing its opportunities and managing its risks. Find out why.
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Social
Think Twice Before Using Hashtags in Facebook Posts
The inclusion of Facebook hashtags is actually a drag on the viral reach, engagement and organic reach posts get. There are a number of possible explanations.
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Social
Brands on Facebook: Post Images of Women to Get Likes
Facebook users like brand images of women way more than they like images of men. The study was published by nine leading retail brands.
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Facebook Gives Brands More Freedom When Running Promotions
Facebook has changed its tune regarding how businesses can run promotions on its social network.
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Nerdist’s New Media Empire
Entrepreneur profiles comedian Chris Hardwick and entertainment executive Peter Levin and looks at how they’re leveling Nerdist content across multiplatforms.
