Social
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Acquisition
Pinterest Uses Performance-Based Marketing Tools to Attract SMB and DTC Brands
How Pinterest is offering tools for performance-based marketers from small- and medium-sized businesses.
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Acquisition
Mars Wrigley Marketing VP Talks Valentine’s Day and Connecting With Consumers
Mars Wrigley’s vp of marketing discusses the importance of seasonal marketing and year-round social engagement.
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Acquisition
Marketers on Fire: HBO Program Marketing VP Steven Cardwell
Our monthly profile of an outstanding marketer whose leadership and campaigns are moving the needle for their brand.
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Demand Gen
Brands on Fire: Mountain Dew Marketing VP Nicole Portwood on Dew’s ‘Culture of Doing’
Our monthly analysis of the world’s top brands and the marketing moves that are setting them apart.
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Demand Gen
How Brands Are Engaging Consumers Ahead of Super Bowl LIV
Planters, Olay and Volvo have engaged consumers ahead of the big game with social media campaigns and other promotions.
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Video Marketing
Benefit Cosmetics Partners With Gen.G on Video Series for Female Gamers
Benefit Cosmetics is launching a weekly video series designed to engage female gamers.
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Acquisition
Three New Instagram Tools for Social Media Marketers
Business accounts on Instagram have access to these new tools.
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Acquisition
Best Practices: Using Facebook Messenger Marketing for Ecommerce
Strategies to keep in mind while using Facebook Messenger to engage with consumers.
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Acquisition
Hootsuite Report: Five Social Media Trends for 2020
Five global social media trends to watch in 2020.
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Demand Gen
Five Tips for Getting More ROI From Influencers
With spend on influencer marketing skyrocketing, marketers can use these five tips to garner more ROI.