ROI | Metrics
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MarTech
How to Evaluate GenAI Tools: Considerations for Marketers
Considerations for marketers—regarding data, copyright, cost and use cases—when evaluating new GenAI tools.
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Acquisition
REPORT: How B2B Thought Leadership Influences Out-of-Market Buyers
Edelman and LinkedIn created a report on the impact of B2B thought leadership on out-of-market buyers. We spoke to Joe Kingsbury, Edelman’s Global Chair of Edelman Business Marketing, about its key takeaways.
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MarTech
Gartner Hype Cycle Downgrades CDPs in its Evaluation of Emerging Tech
According to Gartner’s latest Hype Cycle, which focused on evaluating CDPs for the first time, the technology is less appealing to the marketing industry than it was a few years ago.
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Data Driven ROI
How To Get More Bang For Your Buck With a Retail RFP
RFP season is now upon us. With tight budgets and tough goals, retail marketers are hoping to get more juice from the squeeze. Here’s how brands can ask the right questions to find those partners who can really make a big difference.
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Data & Analytics
LinkedIn Live: Talking Emographics and the CMO Role with Anywhere Real Estate CMO Esther-Mireya Tejeda
Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.
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ROI | Metrics
CMO Corner: On the Convergence of PR and Marketing
Two CMOs with PR backgrounds discuss the convergence of PR and marketing, how their earlier roles in communications benefitted their careers, and what PR pros and marketers with C-suite aspirations should be focusing on.
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Digital
OPINION: Better Marketing Metrics CMOs Can Give CFOs
The case for CMOs adopting a different set of metrics that provides a more accurate estimate of ROI through accounting for incremental sales.
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ROI | Metrics
Strategies for Measuring the Impact and Success of Purpose-Driven Campaigns
How purpose-driven brands can approach a measurement paradigm while establishing industry standards.
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Data Driven ROI
CMO Council Report: 66% of Marketers Moderately Confident or Worse in Achieving Goals Amid Economic Headwinds
As the industry prepares to meet potential economic headwinds, not all marketers are confident about achieving their goals.
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ROI | Metrics
Three Ways to Tackle Customer Data Hygiene to Boost ROI
How a solid customer data hygiene strategy can help yield higher marketing ROI.