ROI | Metrics
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Data Driven ROI
The State of Marketing Collaboration: 5 Habits and Capabilities of Successful Marketers
Five key habits shared by marketers who are driving results for themselves, their teams and their organizations.
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Acquisition
From CMO Revolving Door to Lasting Impact: Achieving Sales-Marketing Alignment
Strategies to drive sales and marketing alignment in your organization.
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Agencies
Beyond Efficiency: How to Scale an In-House Agency for Maximum Impact
Tips to help overcome the hurdles in-house agencies face during growth and provide insights on managing increased projects and resources efficiently.
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ROI | Metrics
5 Marketing Measurements to Evaluate and Sharpen B2B Brand Messaging
Five measurements for B2B marketers to understand how well your message reaches your audiences, and how likely it is to keep them engaged.
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Demand Gen
The Illusion of Brand vs. Demand Marketing
How can marketers ensure they can elevate brand discussions to the top the agenda in C-suite or Boardroom agenda? The answer, writes our columnist, lies in quantifying and monetizing brand.
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Data & Analytics
How to Elevate B2B Buyer Personas Through Strategic Survey Insights
Incorporating advanced survey techniques can significantly enhance the depth and accuracy of your buyer persona insights. Here are some ways that can occur and methods to consider.
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Data & Analytics
Marketing Agencies, Pricing and AI: Why Something’s Got to Give
The traditional agency pricing model is desperately outdated, and AI is forcing a long overdue change. Here’s a potential solution.
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Data & Analytics
The Benefit of AI Tools From a Consumer Data and Analytics Perspective
Increased awareness and access to generative AI brings creates ethical concerns, but there are also significant advantages to the adoption of AI for professional use.
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MarTech
4 Practical Questions to Ask About AI’s Marketing Applications
It’s time to have a practical conversation about AI and how your business can integrate it into your marketing strategies. Here are four questions marketing leaders need to ask before investing in the technology.
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Acquisition
Partnership and Affiliate Marketing Programs: 5 Ways to Evaluate Performance
Five key areas to look at when evaluating the performance of your partnership and affiliate programs.
