ROI | Metrics

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  ROI | Metrics

  Measuring ROI for Generative AI Lags Behind AI Adoption

  Though 63% of marketers use AI, only 49% are measuring the return on their investments, according to AI platform Jasper’s survey of 503 marketing leaders.

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  Technology

  Measuring What Matters: 5 Steps for Smarter Marketing Investment

  Five ways to better understand your marketing performance.

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  Agencies

  Report: MBAs More Common Than Agency Experience Among Global CMOs

  Last year saw a 45.5% leap in the number of global CMO appointments among companies with at least 200 employees, according to the 2024 CMO Moves Report from executive recruitment firm Taligence.

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  Branding/Marketing

  AI, ‘Retailtainment,’ RMNs: Marketing Takeaways From NRF ’25

  Marketing takeaways from NRF ’25 include an emphasis on AI investment, experiential in-store, the revenue potential of retail media networks and the challenges of appealing to younger shoppers.

• Data Driven ROI

  MarTech