Data Driven ROI
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Data Driven ROI
Loyalty Programs Need to Keep Evolving
The competition for consumers’ attention is tougher than ever, and marketers must keep finding new ways to engage with their audience.
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Acquisition
Crate and Barrel Builds Registry Business with Wedding Contest
Crate and Barrel and digital media source Daily Candy have partnered on a social media campaign designed to offer one betrothed couple a grand wedding
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Data Driven ROI
Social Network Game Currency Rising As Desired Reward: Study
Stow the S&H Green Stamps, grandpa: According to research from Offerpal Media, the newest desired reward points are in-game currency from online diversions such as Mafia Wars, Social City and Farmville.
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Data Driven ROI
Saxon Mortgage Hires Stephen Staid as EVP Of CRM
Saxon Mortgage Services, Inc. has named Stephen Staid executive VP of customer relationship management.
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Data Driven ROI
CRM Agency Merkle Hires First Chief Creative Officer
Customer relationship management agency Merkle has hired Mark Weninger to serve as its first chief creative officer
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Data Driven ROI
Loyalty Firm Kobie Marketing Hires Patrick Venker
Kobie Marketing, a loyalty marketing and technology agency, has hired Patrick Venker to serve as director of strategic services.
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Data Driven ROI
Kathleen Jones To Lead New CRM/DM Business at Lopez Negrete
Lopez Negrete Communications, Inc., a Hispanic owned and operated agencies, has established a CRM/DM business unit.
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Acquisition
Women Game but Won’t Pay: Survey
Past research has shown that women outnumber men 55% to 45% among the ranks of regular players of games such as FarmVille and Mafia Wars on social networks. But new research suggests that the women who play those games resist attempts to lump them into a gaming lifestyle.
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Data Driven ROI
Volkswagen Of America Picks Draftfcb Chicago For CRM Duties
Volkswagen of America, Inc. has selected Draftfcb Chicago as its new customer relationship management agency of record for the U.S.