Data Driven ROI
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Acquisition
Boston Market Debuts Video Contest
Boston Market knows that its customers’ time is very valuable, so, in exchange for a shot at a trip to Hollywood, it is giving them a chance to tell what they would do with an extra hour in a day.
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Acquisition
Taco Bell Searches for ‘El Presidente’
Taco Bell is giving consumers a chance to earn the coveted title of “El Presidente” under a new promotion that gives away 1 million pesos and a trip to the QSR’s headquarters on a corporate jet.
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Acquisition
CitiFinancial Revs Up Mustang for Sweeps Prize
CitiFinancial, Inc. is driving its NASCAR Bush Series sponsorship of the No. 90 Citifinancial Ford with a sweeps that will give one consumer the keys to a 2006 Ford Mustang.
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Acquisition
State Farm Revs Up Business with Cars
Auto insurance carrier State Farm is driving home its first-ever movie tie-in with Disney’s/Pixar’s upcoming animated film Cars, which includes a sweepstakes, tour and interactive Web site.
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Data Driven ROI
Harley-Davidson E-zines Go Their Own Way
Most Harley-Davidson bike owners are probably too busy to sit down and read much. But there is one thing they’re likely to scan when it comes in: the e-mail newsletter sent by their local dealer.
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Data Driven ROI
Saltworks Builds Business with E-Zine and Search
Of all the topics featured in e-mail newsletters, few are as narrow as the one covered by Mark Zoske.
Zoske and his staff put out an entire e-zine devoted to a well-known chemical compound: salt. -
Data Driven ROI
Why and How to Do a B2B E-Zine
Want to market your own product or service over the Internet? Distribute your own e-zine to your customers and prospects. There are several reasons for doing so.
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Data Driven ROI
What to Put in your B-to-B Newsletter
Coming up with good story ideas is one of the toughest tasks in publishing a company newsletter. Here’s a checklist of story sources to stimulate editorial thinking and help identify topics with high reader interest that help to promote the company to prospects and clients.
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Data Driven ROI
Blogs, Podcasts and RSS Are on the Fast Track: Report
Blog, podcast and RSS advertising are among the fastest growing segments in the alternative media industry, accounting for $20.4 million in 2005, according to a new report.
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Data Driven ROI
United Online Acquires MyPoints.com
United Online Inc., an Internet services provider, has purchased MyPoints Inc. from UAL Corp., the parent company of United Air Lines.