Data Driven ROI
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Acquisition
Honda Partners with House of Blues
American Honda Motor Co., Inc. has teamed up with House of Blues Entertainment, Inc., (HOB) to promote its Fit model through an auction, sweepstakes and in-club events.
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Data Driven ROI
10 Ways to Lure Customers to Your Loyalty Program
Loyalty programs can be your key to high conversion rates. People like to be appreciated for their patronage—especially if you offer them something special that first-time or infrequent customers don’t get.
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Acquisition
ConAgra Stages Hot Dog Vendor Shout-Out
ConAgra is pitching Hebrew National hot dogs to baseball fans with a contest for ballpark vendors.
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Data Driven ROI
DSW’s E-zine Way to Loyalty
Shoe retailer DSW Inc. is using a monthly e-newsletter to connect with its 4.5 million active loyalty program members. In the past, we’ve done a traditional
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Data Driven ROI
The Zoo Story
AFTER NEARLY TWO YEARS about as long as an Asian elephant’s gestation period Seattle’s Woodland Park Zoo is back in the mail with a 125,000-piece membership
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Data Driven ROI
Marketers Feel Data-Challenged
ONE THING YOU CAN SAY ABOUT marketers is that they’re hardly satisfied with themselves. It’s especially true about their customer data systems. In a recent
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Acquisition
Pirates Brings M&M’s, Volvo On Board
Masterfoods USA’s M&M’s brand is putting all hands on deck with an integrated marketing campaign built around one of the summer’s most anticipated films, Pirates of the Caribbean: Dead Man’s Chest. The candy company is dangling movie-branded packaging, interactive games and a sweepstakes.
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Acquisition
AA Scrambles to Unleash Promos at NBA Finals
When it became evident earlier this month that the two National Basketball Association teams heading for the finals were hometown favorites based in a pair of American Airlines hubs, company officials did some quick thinking. The question for the airline’s marketers was, what promotions would fly quickly to leverage a first-of-its-kind opportunity?
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Acquisition
Philips Norelco Dangles Rebates for Father’s Day
Philips Norelco is out with an on-pack promotion for one of its electric shavers just in time for Father’s Day.
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Acquisition
Suave, Dollar General Set Scholarship Contest
Unilever’s Suave brand partners with discount retailer Dollar General for a contest awarding $300,000 in scholarships.