Data Driven ROI
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Acquisition
MySpace, NBC Seek Newshounds in Contest
Two unofficial “citizen journalists” will be plucked from the crowd and sent to the presidential nominating conventions this election season as prizes in a user-generated video contest running on MySpace and sponsored by NBC News and MSNBC.com.
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Acquisition
Dunkin Donuts Teams with Red Sox, Yankees in Instant-Win Game
Dunkin’ Donuts hopes to score in-store traffic and boost sales with an instant-win game that gets some promotional support from two Major League Baseball pitchers.
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Acquisition
Alpo Looks for New Face via Video Contest
Nestle Purina PetCare Co. is on the hunt for a new mug to put on its packages of Alpo dog food. And it’s asking pet owners to send in video clips of their pooch for a chance at stardom on millions of Alpo cans.
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Acquisition
Votes Sought in Tic Tac Mints Contest
The Tic Tac brand is asking the public for its help to narrow down the field of entries in its latest contest, which asked users to create videos showing their best Tic Tac moment.
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Acquisition
Capri Sun Looks for ‘Pouch Respect’ on Sampling Tour
Kraft Foods’ Capri Sun is capitalizing on the popularity of its “Respect the Pouch” ad campaign with a summer sampling tour of a dozen cities in 10 states and a new Web site that lets kids build pouch avatars and send Burp-O-Gram messages
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Acquisition
Honey Bunch of Oats Launches Instant-Win Game
Kraft Foods is out with an instant-win game that offers its top winners a chance to commute to work in style via limousine.
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Acquisition
Hershey Runs Cash for Gas On-Pack Promo
The Hershey Co.’s Payday and Skor brands have launched an on-pack promotion, which offer the chance to win cash for free gasoline.
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Acquisition
Hampton Hotels Push Olympic Sponsorship with Instant-Win Game
Hampton Hotels are promoting its sponsorship of the 2008 Olympic Games with an instant-win game.
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Acquisition
McDonald’s Celebrates Big Mac Anniversary with Song Contest
The Big Mac is 40. To celebrate, McDonald’s is out with a contest asking people to submit their best remix of the well-known jingle played in the ad campaigns for the sandwich.
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Acquisition
Welcome to Moe’s—Now Build Your Lunch
Tex-Mex restaurant chain Moe’s Southwest Grill is offering fans a “Passport to Adventure” sweepstakes game and an online opportunity to hone their burrito-building skills.