Data Driven ROI
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Acquisition
Microsoft Pushes Vista with Gas Giveaway for Small Businesses
With oil prices rising and other operating costs trailing not too far behind, Microsoft has launched a promotion to highlight the environmental breaks small businesses can reap by switching their computer systems over to the Windows Vista operating system.
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Acquisition
Kimberly-Clark Goes Back-to-School with Sweeps
The start of school may be several weeks off, but Kimberly-Clark hopes parents get in the back-to-school-mindset with an online sweepstakes it launched tied to the Box Tops for Education program.
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Acquisition
KFC Takes Hot Wings Campaign to Hell, MI
KFC has gone to Hell, MI, and back to spice up interest in its new hot wings offering.
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Acquisition
Evinrude Observes Centenary with Moving Museum
Evinrude is cruising the country with a mobile museum promoting its history and running a fantasy fishing game to get marketing mileage from the centenary of the first commercial outboard motor.
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Acquisition
Rest Stop
Families traveling by car across the country often mark their progress by stops at the Cracker Barrel Old Country Store for a bite to eat or to peruse
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Acquisition
Studios Push Summer Movies with Pizza Promotions
The movie studios releasing the latest “Mummy” and “Batman” titles obviously figure that one way to reach their young target audiences is through pizza.
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Acquisition
Burger King Readies Apple Fries Sampling, New Kids Meal Push
Burger King is preparing a multi-city sampling effort to promote its new BK Fresh Apple Fries product.
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Acquisition
Kellogg Contest Searches for Hydrox Cookie Fans
Think you’re the biggest Hydrox cookie fan? Then, the Kellogg Co. wants to hear from you.
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Acquisition
VW Runs ‘Magic Bus’ Contest for Cancer Charity
Volkswagen is bringing a classic rock tune to life in a contest with The Who to give away a “Magic Bus” to support the Teenage Cancer Trust.
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Acquisition
American Greetings Launches Online Sweeps
American Greetings Corp. is out with an online sweepstakes to promote its latest funny card selection in-store