Data Driven ROI
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Acquisition
Brunch with Popular Hispanic TV Host is Prize in General Mills Promo
General Mills is expanding the promotions under its Que Rica Vida Hispanic marketing platform to include a sweepstakes for its Bisquick and Que Rica Vida brands
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Acquisition
CBS, Freemantle Make ‘Price Is Right’ Interactive
CBS and Freemantle Enterprises have launched a mobile “Win-At-Home” version of the popular TV program “The Price is Right.”
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Acquisition
Citibank Sweeps Aims to Draw New Customers
Citibank is trying to get more customers with a “Thanks-A-Million” sweepstakes, offering members in its ThankYou Network rewards program a chance to win 1 million rewards points
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Acquisition
Milk Board Lets Consumers Pick Next Happy Cow
The California Milk Advisory Board is for the first time letting consumers pick its next Happy Cow
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Acquisition
Vaseline Vaunts Skin Campaign with Athletes, Sweeps
The makers of Vaseline are driving a campaign for a new line of men’s skin lotions with star baseball and football players as spokespersons, and a sweepstakes
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Data Driven ROI
Immersive Customer Experiences Aren’t Just for Customers
Your creative team’s impact on customer relationships is heightened by the nature of loyalty marketing — marketing based on dialogue. This is why you need to get your brand’s creative team on board with the marketing program
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Acquisition
Duracell, Maggie Gyllenhaal Launch Holiday Ambassador Search
Procter & Gamble’s Duracell brand is once again on the hunt for five ambassadors to deliver holiday gifts to patients in children’s hospitals this year, and has partnered with actress Maggie Gyllenhaal to do just that
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Acquisition
Mars Snackfood Rolls Out New Products, Promotions
Mars Snackfood U.S. is hoping to boost sales with a new line of snack and candy products.
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Acquisition
Dollar General Launches $1 Million Sweepstakes
Discount retailer Dollar General is out with a sweepstakes offering $1 million designed to boost traffic and sales in its stores
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Acquisition
Sharp Hypes Aquos TVs with ALCS ‘Lights Out’ Sweeps
Sharp Electronics is teaming with TBS to encourage fans to turn out their lights during the fourth game of the American League Championship Series, while offering them a shot at winning a big-screen TV