Data Driven ROI
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Data Driven ROI
Rich Maradik Takes CMO Role At Gaylord Entertainment
Rich Maradik, currently senior vice president and chief information officer at Gaylord Entertainment, will add the title and responsibility of CMO to his portfolio.
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Acquisition
Kodak Runs Photo Contest Prior to PGA Challenge
Kodak unveiled a photo contest as a new activation around its multi-year PGA Tour sponsorship in the run-up to its Kodak Challenge competition next year.
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Acquisition
Frito-Lay Seeks ‘True North’ Stories
Frito-Lay is pushing its TrueNorth nut snacks with a contest to find a story about one person’s life passion that will become a TV spot during next year’s Academy Awards.
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Data Driven ROI
Poor Service, Not Price, Creates Customer Churn: Study
While the Web has made comparison shopping easier, marketers should focus on the service they offer to customers at least as much
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Data Driven ROI
Heartland Payment Systems Acquires Loyalty Firm Chockstone
Heartland Payment Systems, Inc. has acquired Chockstone Inc., a gift card program and loyalty marketing services provider.
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Data Driven ROI
Reduce Returns Before the Sale is Made
The longer you take to get product into a consumer’s hands, the more their desire will fade, increasing the possibility of a return. Here’s some things you need to do pre-sale to assure your overall return rates go down
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Acquisition
Citibank Offers Users Backstage Passes
A new holiday sweepstakes from Citibank will give cardholders a chance to experience live music up close, with a sweepstakes run in conjunction with an integrated promotion with artists Mary J. Blige and Nickelback and live music promoter Live Nation.
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Acquisition
Icehouse Wants to Set Fans’ Heads Bobbling
For those who’ve always seen themselves as bobble heads—thus joining the august company of A-Rod, Tony Romo and Dwight Schrute— MillerCoors’ Icehouse beer brand is offering the chance to get their necks wobbling.
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Data Driven ROI
Making Marketing Count in a Down Economy
In a down economy, the knee-jerk response to shrinking sales is typically a focus on growth – namely the growth that comes through customer acquisition. Here’s why concentrating on understanding and keeping the customers you’ve got is the strongest strategy in battling churn
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Acquisition
McDonald’s Monopoly Gets a New Look
#15 Best Campaign Generating Brand Volume 2007 MONOPOLY AT MCDONALD’S AGENCY: The Marketing Store CLIENT: McDonald’s Success has its price. When you hit