Data Driven ROI
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Data Driven ROI
VIDEO: How Pilot Marketing Can Increase Campaign Effectiveness
In this LinkedIn Live session replay, David Brauntuch, Head of Audience Design at Deluxe, takes us through a series of case studies to demonstrate how marketers are using pilot campaigns to make informed decisions, enhance targeting accuracy and ultimately increase the effectiveness and efficiency of their marketing initiatives.
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Data Driven ROI
Share of Voice, Demystified: How to Harness This Critical Marketing Metric
SOV can significantly enhance competitive analysis. This often-overlooked measurement can provide a comprehensive view of a brand’s market presence, helping marketers understand how well their efforts are resonating compared to competitors. A closer look at this often overlooked and misunderstood metric is warranted.
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Data Driven ROI
Why Performance Marketers Should Lean Into Brand Marketing
Many performance marketers are questioning whether they can afford to spend on direct-response campaigns to grow or maintain revenue. But for smart performance marketers, it’s not a question of whether to spend or cut. It’s a question of allocation—and of revising the old marketing practice of separating branding and performance campaigns. To get real traction with a more integrated funnel approach, consider these seven steps.
