Data Driven ROI

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  Data Driven ROI

  Why Performance Marketers Should Lean Into Brand Marketing

  Many performance marketers are questioning whether they can afford to spend on direct-response campaigns to grow or maintain revenue. But for smart performance marketers, it’s not a question of whether to spend or cut. It’s a question of allocation—and of revising the old marketing practice of separating branding and performance campaigns. To get real traction with a more integrated funnel approach, consider these seven steps.

• Data Driven ROI

  MarTech
• Acquisition

  B2B Marketing
• Acquisition

  Consumer Marketing