Profiles & Campaigns
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Direct Marketing | Print
Incorporating Custom Print into Your Content Strategy
Don’t rule the printed word just yet, especially custom print vehicles that can be a great calling card for your brand.
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Acquisition
A Little Bot Makes Big Splash for Next “Star Wars”
In the world of licensing, there’s nothing like a little bot to drive huge excitement for the upcoming “Star Wars: The Force Awakens” film
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Acquisition
Overcoming Age: Reaching Multigenerational Households
Different generations have unique expectations, experiences, lifestyles, values, and demographics that influence their buying behaviors. And, increasingly, they share them under one roof.
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Events
What You Can Learn From NASCAR’s Live Event Strategy
Jeff Gordon is setting a new precedent by rotating sponsors during his final full-time NASCAR season. What does this mean to event marketing?
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Acquisition
Tractor Supply Takes Farm Life on the Road
Tractor Supply Co. is on the road with its first mobile marketing tour, visiting six states with a whole load of fun interactive games and activities.
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Acquisition
Marriott’s #LoveTravels Hits Hot Button Immigration Issue
Marriott launched a new video series as part of its #LoveTravels social movement featuring Latino influencers Diane Guerrero, Diego Boneta and Boyce Avenue.
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Acquisition
Going to the Theater? Drive a Volvo from your Seat
Interactive advertising to amplify big-screen ad buys is on the rise. This ad from Volvo can get the entire audience in motion.
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Demand Gen
Personalizing Email With Dynamic Content
Dynamic content takes personalization to a new level, allowing marketers to target individual email recipients with different content based on subscribers’ demographics or preferences.
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Acquisition
Absolut Elyx tries to Knock Off Grey Goose: Forbes Video
Absolut Elyx is making a run at Grey Goose with an immersive, ultra-exclusive experience staged in part of the CEO’s massive loft apartment in NYC.
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Acquisition
Culinary Experts Star in KitchenAid Video Marketing Series
KitchenAid’s six-episode video marketing series stars a group of culinary experts who use KitchenAid knives to prepare signature dishes.