Profiles & Campaigns
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Demand Gen
Hiscox Takes a Risk With Revamped Insurance Branding
The branding challenge for Hiscox was to create something different to entice those who didn’t know the company, but at the same time stay familiar to customers.
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Agencies
8 Lessons from Brands that Failed at Content Marketing
If we can learn from other’s content marketing mistakes, the idea is to avoid making those same mistakes ourselves. Here’s 8 lessons.
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Acquisition
Bacardi Takes Havana Club Rum National
As a fight over the rights to the Havana Club rum brand name continues, Bacardi has rolled out a new campaign for Havana Club rum.
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Acquisition
Is a Racist Laundry Detergent Ad Really Ok to Air in China?
A racist laundry detergent ad appears to play well in China, but not online.
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Acquisition
High-end Liquor Companies Go All Out
Millennials don’t like traditional advertising so brands like Johnny Walker, Remy Martin and Grey Goose are giving them what they want—experiences.
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Acquisition
The Latest Technology: Sending Ads through Sound
A new startup, LISNR, is making waves by delivering exclusive content and offers via Smart Tones.
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Acquisition
Bud Makes Beer “Great Again”
Budweiser’s new America is in Your Hands campaign plays off the November presidential election.
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Acquisition
PepsiMoji Goes Global with #SayItWithPepsi
Pepsi hopes to ignite a worldwide conversation this summer with its PepsiMoji campaign and the hashtag #SayItWithPepsi.
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Acquisition
Absolut’s Nicholas Guastaferro on Amping up Absolut Nights
Nicholas Guastaferro, Absolut director of marketing in the U.S., credits the Absolut Nights campaign with the success and plans to keep the momentum going.
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Acquisition
MINI Turns “Chick Car” Stereotype into New Customers
MINI’s new campaign “Defy Labels” takes on stereotypes, including the ones it hears like “chick car” and “frivolous fun.”