Profiles & Campaigns
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Acquisition
Stella Artois “Host One to Remember” Campaign Gets Underway
Stella Artois has kicked off its “Host One to Remember” summer campaign at an exclusive event last week in New York City that immerses guests in the day and age that inspired the Belgian beer.
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Acquisition
At KFC, Charge Your Phone While You Eat
In it’s latest technological wizardry, KFC has added a way for customers to charge their phones when ordering the Watt a Box meal item.
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Acquisition
Chobani Edible House Introduces Snack Dips
Chobani Mezé Dips are being introduced with an “edible” house in NYC and a giveaway for a July 4th holiday to stay there.
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Agencies
Past Unilever Campaigns Drove Move to End Stereotyping Women
A look back at six Unilever brands and their campaigns makes its clear why Unilever said it would end stereotyping women in its marketing.
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Engagement
How Branded Entertainment Can Save Advertising
As traditional advertising inventory is squeezed out of existence, advertisers need to stop thinking about interrupting and start thinking about providing desirable content.
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Acquisition
London Bans Unrealistic Body Image Ads on Subway
London bans unrealistic body ads after hundreds of complaints poured in for one weight lose supplement ad.
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Acquisition
Octagon Takes Top Honors at 2016 PROMONext & PRO Awards Gala
Big wins for agencies and their campaign work and top brand speakers headlined the 2016 PROMONext & The PRO Awards Gala.
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Profiles & Campaigns
Live from PROMONext: Chicken of the Sea Explores New Waters
Chicken of the Sea is using brand innovation to reinvent itself in the shrinking, competitive market of shelf stable seafood.
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Engagement
Live From PROMONext: Heineken is the Beer of Cities
A campaign designed to position Heineken as the “Beer of Cities” helped the company improve brand consideration among Millennials, create social buzz and most importantly, increase the volume of beer sold.
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Acquisition
Pepsi + Pizza Hut Partner in Emoji Promotion
Consumers who hunt for a bottle of Pepsi showing a pizza emoji just might get a free pizza from Pizza Hut as part of the Pepsi Emoji campaign.