Profiles & Campaigns
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Acquisition
Forget About Renting a Room, Airbnb Hosts Sweden’s Archipelagoes and Vast Waterways
The Sweden on Airbnb “Free to Roam” campaign lists the country’s vast public lands in the same style as a homeowner would post a listing.
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Acquisition
Marketing Automation Adds Up for Bookkeeping Firm
Marketing automation is helping bookkeeping firm Sum of All Numbers create a sales management pipeline, to keep track of sales and onboarding.
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Data Driven ROI
Capital One Engages Developers With Personas
Targeted personas helped Capital One connect with developers to promote a new online financial technology portal.
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Acquisition
Riding on Success, Special K Brings “Own It” Campaign Stateside
After watching sales rise in Canada and Australia, Kellogg brought its Special K “Own It” campaign to the U.S.
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Data & Analytics
Centralized Data Hub Puts Dr. Martens in Step
A centralized database has helped Dr. Martens create more targeted messaging for footwear customers across several channels.
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Digital
Coffee Perks Up Domo’s ABM Strategy
Account based marketing (ABM) helped Domo connect with key prospects using a digital and direct mail campaign brewed around the concept of coffee.
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Data & Analytics
Catch Up With the April B2B and Martech Top 10
Feel like there’s something missing in your life? Maybe you didn’t see our top 10 most read B2B and marketing technology articles for April. Here’s a recap.
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Acquisition
Finding the Right Tone for Your B2B Brand Voice
B2B brands that think their customers only make decisions based on logic rather than emotion are forgetting an important fact: Their customers are human too.
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Engagement
NASCAR Drives Relationships for B2B Sponsors
Both on and off the track, NASCAR sponsorships have resulted in increased engagement for B2B brands like Dow, W.W. Grainger and Caterpillar.
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Data & Analytics
Johnston & Murphy Reengages Best Customers With Direct Mail
A centralized database and a generous direct mail offer enabled Johnston & Murphy to increase repeat purchases among its top tier customers.