Profiles & Campaigns
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Data & Analytics
Predictive Analytics Helps Cisco Improve Sales Process
Integrating predictive analytics into its sales pipeline tools is helping Cisco Systems improve its global sales process.
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Demand Gen
Manchester United & Volvo Ocean Race Partnerships Boost HCL’s Profile
Sports sponsorship deals with the U.K.’s Manchester United and the Volvo Ocean Race have helped HCL Technologies increase their brand profile and boost customer engagement.
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Demand Gen
Tell Stories and Take Risks: Advice from Tim Washer
In improv, comedians are free to try anything. Adapting this philosophy to marketing can increase creativity and engagement, says comedian Tim Washer.
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Acquisition
How “The World’s Biggest Asshole” PSA Made it to the Light of Day
Hear from Donate Life America and The Martin Agency on how they got “The World’s Biggest Asshole” campaign over the lumps and hurdles and into the marketplace.
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Acquisition
Millions of Coke No Sugar Samples in Australia Delivered Via MarTech
Marketing technology plays a lead role in how Coke No Sugar beverages get into consumers hands.
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Agencies
Publicis Groupe Bans Awards Programs
The new CEO Arthur Sadoun let employees know of the new rule through a memo reportedly leaked to the press.
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Acquisition
How Coca-Cola Turned a Romanian Music Festival into a Fashion Trend
How the success of this outsized Coca-Cola brand activation in Romania could be brought to the U.S.
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Demand Gen
Grant Thornton Aims for Status Go
Tax and auditing firm Grant Thornton has launched its first ad campaign in eight years to increase awareness with prospects in the financial marketplace.
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Data & Analytics
Civantos Receives Marketing EDGE Innovator Honor
Chief Marketer recently chatted with John Civantos, managing partner of Court Square Capital Partners, who received the Financial Innovator Award from Marketing EDGE earlier this month.
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Acquisition
Gap Celebrates Pride Month with T-Shirts, Donations
Gap, tapping into its long history of promoting equality, is celebrating Pride month with the United Nations Foundation and its Free & Equal program.