Profiles & Campaigns
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Profiles & Campaigns
Vineyard Vines Markets the Good Life
Learn how Vineyard Vines built their brand around the aspirational quality of preppie clothing.
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Acquisition
Starbucks Combats Fake Ads Targeting Undocumented Individuals
Starbucks is combating ads that appear to be aimed at drawing in undocumented individuals with a discount.
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Demand Gen
ADP Canada Uses PR to Change the B2B Conversation
For many marketers, particularly in B2B, PR is what you do when something bad happens. But as ADP Canada found, PR is also a great way to build brand awareness.
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Acquisition
Amazon Video Series to Offer Shoppable Content
Amazon Home is bringing shoppable content to its millions of users via
a video series starring YouTube influencers getting home makeovers.
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Acquisition
Education is the Focus of Nestlé Waters New Pure Life Campaign
Education-based marketing, like Nestlé is undertaking, is a strategy that holds value and earns consumer’s trust and loyalty.
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Acquisition
Mars and Duracell to Air First 6-Second Spots on Broadcast TV
Is the 6-second ad the new “it” marketing tool? YouTube, Fox and Facebook think so and creatives show them how to do it.
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Acquisition
Coca-Cola Creates Stop-Motion Recycling Ad from its Packaging
Coca-Cola Great Britain launched a campaign that includes a love story between two of its beverages and an ad made exclusively from its recycled packaging.
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Acquisition
3 Key Tactics Promote Nordstrom Anniversary Sale
The Nordstrom Anniversary Sale is much anticipated by loyal customers but how to entice new customers? Steal some ideas here!
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Acquisition
Here Comes the “Winning” Bride, All Dressed in One-Ply
More than 1,500 people entered the Toilet Paper Wedding Dress Contest with Quilted Northern for a chance to win $10,000. Check out the masterpieces.
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Acquisition
Need a Late-Night Taco Bell Run? Tell Your Lyft Driver.
During a night out, Uber passengers need only click on an app to make a Taco Bell run and Taco Mode will satisfy the munchies.