Profiles & Campaigns
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Data & Analytics
Q&A: Steve Kozek on GE Capital’s Financial Marketing Challenges
At LeadsCon’s B2B Connect to Convert last month, Steve Kozek of GE Capital shared ideas about how his organization optimizes B2B data and content.
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Acquisition
How Lay’s Do Us a Flavor Stays Crisp Year After Year
Pepsico’s senior director of marketing, Sarah Guzman, shares the recipe for the Lay’s Do Us a Flavor campaign’s long-running success.
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Digital
Can Your Customers Count On You in a Hurricane?
As a nation we’ve been fixated recently by several catastrophic hurricanes. For those at a distance it seems like an overwhelming human crisis. But it’s also a business crisis.
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Acquisition
Catch Up with the Most Widely Read Articles from August
In case you missed them, here are the top 10 most widely read
B2C August articles from ChiefMarketer.com. -
MarTech
Lenovo CMO Roman Outlines Marketing Challenges
Learn how tech brand Lenovo is humanizing its brand with personalizations and co-ventures like the “Jedi Challenges” augmented reality game.
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Demand Gen
To Reach Donors, Nonprofits Turn to Marketers….And Sharks
Nonprofits are getting creative to get their message across and encourage donations. Consider the Colon Cancer Alliance’s partnership with Shark Week.
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Acquisition
How Four Brands Stand Out Activating at Festivals
When activating at festivals there’s a fine line between cutting through the clutter
and adding to the noise: The Glenlivet, Ole Henriksen, Google and H&M. -
Email
Q&A: Ben Wang on Arizona Coyotes’ Goals With Email
Chief Marketer recently chatted with Ben Wang about the challenges the Arizona Coyotes NHL team faces in automating email communications.
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Profiles & Campaigns
McDonald’s, Pizza Hut & More Chains Help Post Hurricane Harvey
McDonald’s, Waffle House, Papa John’s and many other fast food brands opened their doors and their hearts to first responders and displaced residents in the wake of Hurricane Harvey.
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Acquisition
30-Days of Prizes is Big Win for Dremel
For Dremel, the American brand of power tools, hosting a 30-day promotion packed with prizes is a way to build consumer engagement on a daily basis.