Profiles & Campaigns
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Profiles & Campaigns
New Website Helps Planet Fitness Strengthen Engagement
Planet Fitness is exercising a revamped website strategy to encourage sign-ups from all those folks who resolved to get in shape for 2018.
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Profiles & Campaigns
PGA Sponsorship and TV Campaign Boosts Sentry’s Profile
A new series of TV spots tied to a PGA Tour sponsorship is helping Sentry Insurance build brand with corporate policy buyers.
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Acquisition
KIND Challenges Competitors with Taste Tests
KIND is putting its new line of KIND Protein bars up against the big boys
and letting consumers decide based on taste. -
Digital
Three Trends Shaping the Future of Influencer Marketing
Consumers and marketers should be concerned about the authenticity
of influencer marketing. Here’s three trends to consider. -
Acquisition
Cindy Crawford Revives Sexy Pepsi Ad for the Super Bowl
Next month, Pepsi kicks off its 2018 global campaign, a throwback to some of its best
moments in marketing combined with a blend of fresh, iconic branding. -
Acquisition
With Millennials in Mind, Diet Coke Relaunches
Diet Coke relaunches after 35 years with a sleek new look,
bold flavors and a bubbly campaign. -
Profiles & Campaigns
National Championship Excitement is Electric for Ideal
A competition to find the country’s top electricians is helping Ideal Industries build brand and draw new professionals to the trade.
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Acquisition
Moët Goes High-Tech and its Marketing Director Weighs In
Moët & Chandon’s head of U.S. consumer engagement, Christine Ngo, on implementing
new forms of digital holiday marketing for the centuries old brand. -
Acquisition
The Best Spirits Marketing Campaigns of 2017
Some of the most innovative and surprising creative work is delivered
in the form of spirits marketing campaigns. -
Acquisition
Behind the Scenes of Bud Light’s “Dilly Dilly” Mania
Two words—Dilly Dilly—took off in the pop-culture lexicon creating a striking success story for Bud Light and its agency.