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How a brand turned a Today Show flop into lemonade
ScanMyPhotos missed the opportunity to convert thousands of Today Show viewers into customers because its prices were too high. After listening to feedback and lowering its price, sales have escalated. Thousands of consumers flocked to ScanMyPhotos.com after the Today Show featured the photo-digitizing business as a Mother’s Day gift option on May 9. But only […]
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Look inside Wayfair’s first physical store
After 16 years of selling billions of dollars worth of home furnishings online, Wayfair Inc. opened a flagship physical store today in Wilmette, Illinois. The store, located in the Chicago suburbs, carries roughly 12,000 products, a fraction of the millions Wayfair sells online. Wayfair selected items featuring a variety of styles and price points to […]
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JD Sports acquires Hibbett Inc. for $1.1 billion
British sports apparel retailer JD Sports announced it will acquire U.S. sports apparel retail chain Hibbett for $1.1 billion. JD Sports acquired all of Hibbett’s outstanding shares for $87.50 each, which was a 21% premium of the brand’s last closing price and a 29% premium to the 120-trading day volume weighted average price. The acquisition […]
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Pet parents: A lucrative market
As National Pet Month unfolds this May, Acosta Group unveils insights from its latest study, shedding light on the shopping behaviors of pet owners. With two out of three U.S. households owning pets, the demand for pet-related products such as food, treats, and healthcare items has emerged as a significant segment within household budgets. Revealing […]
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Marketing vendors Archway and Swiirl partner
In today’s market, where nearly 63% of consumers prioritize aligning with brands sharing their values, forging genuine connections is crucial for brands. Marketing technology vendor Archway and AI marketing platform Swiirl recently announced they are working together. Retail brands can now access a repository of unique content from local creators in each market across the […]
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H&M’s Marketing Strategy Modifications
The recent Red Sea crisis has prompted H&M, the world’s second-largest fashion retailer, to make strategic adjustments in its marketing campaigns for the Spring/Summer season. CEO Daniel Erver revealed that the company postponed the launch of certain campaigns to accommodate shipping delays caused by the crisis, ensuring minimal disruption to customer access. With shipping routes […]
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Inside the Concerns Over Walmart-Vizio Deal
Walmart’s $2.3 billion acquisition of Vizio has sent ripples through the marketing industry, particularly among advertisers and ad-buying agencies that heavily rely on Vizio’s data tracking millions of consumers’ viewing habits. Vizio, a leading player in the connected-TV market, utilizes automatic content recognition (ACR) technology to provide precise data on consumer behaviors, aiding marketers in […]
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Trendsetting Tactics: Stanley Targets Male Consumers
Stanley, known for its iconic vacuum-insulated water bottles, is shifting its focus from its predominantly female customer base to include men. With its annual revenue soaring to $750 million in 2023, largely due to the success of its 40-ounce Quencher bottle, Stanley aims to replicate its blockbuster growth among male consumers. The company plans to […]
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Data-Driven Success: CMOs Lead Transformation Efforts
For retail brands, Chief Marketing Officers (CMOs) are at the forefront of innovation and adaptation. With consumer behavior changing rapidly and technology constantly advancing, CMOs are embracing data-driven insights, leading strategic evolution, and spearheading transformation efforts within their organizations. Abercrombie and Fitch is utilizing their data to continue serving their consumer on their growth journey, […]
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Mastering Marketing Excellence: Lessons from Gartner’s Genius Brands
Gartner, Inc. has recently unveiled its list of Genius brands within the annual Gartner Digital IQ Index for 2023-2024, showcasing the best-in-class brands across 12 diverse industries. This index, which evaluates brands based on their digital marketing investments and performance, identifies key trends and strategies employed by the top performers. According to Matt Moorut, Director […]
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