Mobile
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Acquisition
Chrysler Scavenger Hunt Drives 1 Million YouTube Views
Chrysler and its Dodge brand had people running around the country looking for three hidden Dodge Journey vehicles in a promotion called, “Search Engine for the Real World.”
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Digital
Stocking the Shelves for M-Commerce
If you’re waiting for the full-blown arrival of shopping over mobile devices, hold the phone
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Mobile
Slow Traffic in the Check-in Lane
A new study from the Pew Research Center has found that only 12% of U.S. smartphone owners use their devices to tell their social graph where they are and what they’re doing
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Mobile
Remember, Text Costs
While carriers such as AT&T are moving to unlimited messaging plans, many users still have text limits, and cost-conscious users seem more prone than ever to get litigious about SMS campaigns that cost more than they expected
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Email
Quick Tips: Mobile Email Design
Do you read email on your smartphone? You’re not alone. Keep this in mind when creating email campaigns
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Acquisition
Trends, Stats, Best Practices You Need to Know About Mobile Marketing
Numbers were flying, some conflicting, some not, an indicator of the lightning fast pace of mobile marketing. Geoff Ramsey, chief executive office of eMarketer, sorted it all out. One of the things his company does is analyze the massive amount of research around mobile phone use and marketing pumped out from dozens of companies to come up with a singular determination of the findings.
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Data & Analytics
Coca-Cola Mainstreams Mobile
Coca-Cola carries the vision of its marketing future on one piece of paper. It includes developing and executive creative marketing programs across the globe using a handle it calls, “liquid and linked.” The strategy centers on storytelling; taking great, fun, creative stories and spreading them to the furthest reaches of the world using, in part, the muscularity of mobile and social media, or, as Coca-Cola puts it, modern day word of mouth.
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Direct Marketing | Print
Budget Watch: Experts Share Where Marketers Should Put Their Dollars in 2012
Where should marketers allot their budget dollars in 2012? Chief Marketer recently talked to several marketing professionals to get their opinions in several key areas of spending:
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Mobile
Settlement in Suit Alleging NBC, Fox Text Games Were Illegal Lotteries
A settlement has been reached in a proposed class-action suit filed over the use of premium text messaging as a channel for promoting games built around two once very popular TV shows
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Data Driven ROI
Family Dollar Invests in Mobile and Social
The increased information accessible through mobile devices flows both ways, and that has created some new challenges for retailers.