Mobile
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Mobile
PCH Develops Sweeps Game for the iPhone
Publishers Clearing House, the long-time direct mailer of sweepstakes, is going high tech.
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Mobile
Interactive Mobile Ad Targeting by Location Coming Soon
Major shifts in social networking behavior and applications for marketers can be anticipated as use of social networking Web sites migrates from computers to mobile communications devices.
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Mobile
Fox Mobile Spreads ‘Simpsons’ Holiday Cheer
Fox Mobile Distribution is pushing more than 100 new, exclusive mobile clips from “The Simpsons,” including holiday-themed content from America’s favorite dysfunctional animated family.
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Mobile
Mobile the Key to Internet in 2020: Pew Expert Survey
Mobile marketers can hope that 2009 really, really will turn out to be “the year of mobile.” But a published forecast from the Pew Internet& American Life Project skips
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Mobile
Mobile Advertising Discovers America
Mobile searches for products and services and mobile advertising are becoming more commonplace among U.S. consumers, following in the footsteps of longstanding trends in the European Union and Asia.
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Mobile
It’s All About Me: Gen Y Sets Its Own rules for DM Engagement
If you’re reading this in the print edition of Direct, this article is not about you. But if you’re scanning it online in one of several browser windows
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Mobile
Caribou Coffee Hires Cellfire to Offer Mobile Coupons
Caribou Coffee Co. has joined the list of companies using Cellfire Inc. to accept mobile coupons in its 443 U.S. retail locations.
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Mobile
Veridigm Acquires Mobile Media Unlimited
Veridigm Inc., a British investment company, has signed a memorandum of understanding to acquire Mobile Media Unlimited Inc.
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Mobile
Harley-Davidson Taps Supermodel to Pitch New Bike
Harley-Davidson has chosen an unconventional way to launch its new high performance motorcycle, by partnering with American supermodel Marisa Miller
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Mobile
U.K. Orders Virgin to Encrypt Mobile Devices
Virgin Media Ltd. has been ordered to encrypt all portable or mobile devices which store and transmit personal information, following the loss of an unencrypted compact disc containing the personal details of more than 3,000 customers and prospects, according to the U.K. Information Commissioner