Media Relations
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Media Relations
Three Must-Haves in Your Next Press Release
What goes into creating a press release that will generate interest from journalists?
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Branding/Marketing
PR Roundup: World Press Freedom Day, Mother’s Day Opt Out, Comms Not Prepped for Election
In this week’s PR Roundup we learn about supporting journalists, inclusive communications regarding Mother’s Day, and if communicators are already prepping messaging strategies for the 2024 election.
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Media Relations
When Crafting a New PR Business Presentation, Lead With Storyline
When crafting a public relations program, much time can be spent debating which up-front information—how to structure the strategies, objectives and tactics—to include in the presentation, at the expense of developing ideas that work for both the client and the media.
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Media Relations
5 Ways to Secure Earned Media for Brands Operating in a Regulated Environment
Whether it’s in industries such as healthcare, finance, or pharmaceuticals strict regulations can often hinder the ability to raise awareness of products or services through earned media.
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Crisis Management
Kudos to Kim Mulkey (Sort of) and the Value of Front-Running
LSU women’s basketball coach Kim Mulkey held a presser on March 23 where she upbraided a soon-to-be-published Washington Post profile, calling it a “hit piece” and threatening to sue. Our author takes an unpopular POV about its effects—one that considers stakeholders.
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Digital & Technology
How to Use ChatGPT to Refine—Not Define—Your Media Pitches
ChatGPT is a powerful platform that can streamline pitching processes and improve novel ideas. But starting from a point of originality is key. Our author explores how PR practitioners can leverage AI to refine our pitches rather than define them.
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Digital & Technology
PR Roundup: TikTok Ban, HARO Relaunches as HERO, Positive Media Engagement
This week’s PR Roundup looks at the impact of POTUS signing a federal TikTok bill into law, Propel’s Q1 Media Barometer findings and HARO relaunching as HERO.
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Media Relations
Navigating Cannabis PR With Fluctuating Legislation
It seems we’ve been at the precipice of a cannabis tipping point for years, and we’ve finally hit it from a legal and access perspective. But how is media coverage being impacted?
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Digital & Technology
Attention CCOs: Here are 5 Smart Steps to Promoting Your AI Product
There’s been an explosion of AI tools in the market, making it harder for new solutions to break from the pack and get meaningful attention. So in this environment, it’s not as simple as having great technology. You need to build an ecosystem of content and earned media around your product to boost awareness. Our author offers up five steps to get your AI offering noticed.
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Media Relations
Demonstrating PR Impact Through Earned Media Metrics
As the industry grapples with identifying and communicating the most effective metrics for demonstrating PR’s impact—which is increasingly tied to driving business outcomes—PR measurement remains in a state of flux. PRNEWS spoke with Carolina Calkins, Principal at Intelligent Relations, to discuss earned media metrics and the influence of AI on measurement.
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