Media Relations

• 

  Branding/Marketing

  PR Roundup: DOJ’s Lawsuit Against Apple, Ladies Take Over March Madness and Gannett and AP Part Ways

  This week’s PR Roundup features the implications of the DOJ’s lawsuit against Apple, women’s basketball taking over March Madness and how a major news organization will maintain trust by parting ways with the Associated Press. 

  From

• 

  Media Relations

  Four Enchanting Ways To Get Lucky When Pitching Media

  PR professionals feel particularly “charmed” when they land a big placement. And on St. Patrick’s Day—and every day—it’s important to create their own luck when reaching out to reporters. Our author suggests following these four tips when pitching media.

  From

• 

  Crisis Management

  PR Roundup: TikTok Ban, Princess Kate and Journos Still Value PR

  This week’s PR Roundup looks at the business implications of a TikTok ban, Princess Kate’s image issues, and Muck Rack’s 2024 State of Journalism which shows that journalists still value PR.

  From

• 

  Media Relations

  Media Placement in 2024 Requires a Diligent and Patient Strategy

  Companies globally are experiencing a noisy, complicated and constantly changing media environment, in which seemingly everyone is a content creator. In light of this, it’s been taking more effort this year to get noticed. Here’s what PR professionals can do to get ahead.

  From

• 

  Media Relations

  An 8-Step Comms Strategy for Overcoming Ageism in the 2024 Presidential Election 

  To address the age challenge for political candidates, PR professionals can enact an eight-step strategic path to elevate their public images, highlight their leadership and demonstrate that their age does not impact their ability to lead.

  From

• 

  Media Relations

  How to Stay Focused During This Period of Tech Media Disruption

  The rapid reduction of the media workforce will have a huge impact on the world of public relations. But by remaining focused on core elements of PR amidst all this change and uncertainty, you will be more likely to help your clients achieve their objectives and reach your own professional goals.

  From