Marketers Archives - Page 6 of 12

Experian Buys Audigent (Guess Ad Tech M&A Really Is Back)

Cyber Monday may be done, but the ad tech deal-making just won’t quit. On Wednesday, Experian joined the ad tech consolidation parade with its acquisition of Audigent, a startup DMP and curation vendor. Terms of the deal were not disclosed. It’s been a busy few months in the ad tech sector. The Audigent deal follows […]

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Marketers

Financial Services Advertisers In The UK Just Got Over A Frightful Meta Bug

Call it a Glitchmas miracle. Maybe. At long last, Meta appears to have resolved a glitch in its ad platform that prevented new financial services advertisers from running campaigns, according to three UK-based agencies, one affiliate network and two financial brand advertisers, all of whom spoke with AdExchanger on condition of anonymity. But how big […]

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Marketers

The POV On Data Privacy As The Clock Ticks Down To A Second Trump Presidency

As a partner at law firm Reed Smith with a focus on ad tech and emerging technology, Nikki Bhargava fields a lot of questions from clients that start with the word “how.” How do you roll out AI-driven products while still maintaining privacy and security? How do you harmonize compliance with different privacy requirements across […]

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Branding/Marketing

Marketing Has a Marketing Problem—and It’s Hurting Long-term Business Health

Marketers’ deep understanding of customers and what motivates their behaviors allows them to “see around corners” on behalf of an organization and position their business more competitively. But too often they are turned to as storytellers rather than drivers of corporate strategy and revenue. That needs to change, writes our columnists.

Marketers

Firestone Walker Brewing’s CMO On Billboards, Non-Alcoholic Beers And Digital Shelves

Last week, I was eager to do a call with Dustin Hinz, CMO of Firestone Walker Brewing, a Los Angeles-based beer maker that just launched its first non-alcoholic beer line, “8ZERO5.” I was curious about the beer-brand perspective on non-alcoholic drinks. There are many natural brand collaborations: Jack Daniels and Coca-Cola, Absolut Vodka and Ocean […]

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Marketers

How CTV Marketers Can Learn To Stop Worrying And Love The Full Funnel

Is the marketing funnel as we know it officially dead? Variations of that eternal question were posed over and over again to panelists at Paramount Advertising’s Performance Now summit in New York City on Tuesday. But despite some speakers joking that “funnel” has become “the new F-word,” no one really took the bait. In fact, […]

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Marketers

Meta Might Be Right About AI Ad Spend

What’s the best way for advertisers to get the most performance possible out of their Meta campaigns? The answer, according to Meta, is to buy more ads on Meta. It’s recommending that advertisers launch new ads into their Advantage+ Shopping Campaigns every single week, especially leading into the holiday season. Meta would say that, of […]

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Marketers

Meet Evertune, A Gen-AI Analytics Startup Founded By Trade Desk Vets

The ad industry is all in on generative AI, a buzzword that makes data clean rooms or blockchain look quaint. But for the most part, that interest is reserved for the, well, generative aspect – ChatGPT to replace film and video production, say, or to fill in ad copy. What’s missing right now is the […]

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Marketers

Media Consultancy MediaSense Makes Its Second Acquisition In Six Months

On Tuesday, MediaSense, a UK-based company that specializes in handling media account reviews, announced its acquisition of R3.

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Marketers

How Nespresso Measures The Online Impact Of Its Boutiques

When Nespresso opens a boutique cafe, it sees sales spike online in that same geographic region. The halo effect that its boutiques have on online sales is one reason Nespresso opened its thirty-ninth boutique this November in the University Village Mall in Seattle. The modern boutique boasts a colorful mural by a local artist, a […]

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