Loyalty Marketing
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Acquisition
Thousands Share Jagermeister’s Halloween Snapchat Game
Jagermeister has doubled its spend in the run up to Halloween for a month
long augmented reality campaign called “Divine the Darke.” -
Acquisition
American Express Tackles Seahawks Home Games with Experiences
Lisa Kahn, director of global experiential marketing and partnerships at American Express,
takes us behind the scenes at the American Express Experience. -
Acquisition
Move Over Monopoly. Here’s Comes McDonald’s Trick. Treat. Win. Game
McDonald’s has a new collect-and-win game beginning this Friday
with the chance to win $50,000 and lots of other prizes. -
Acquisition
Domino’s Tattoo for Free Pizza Anyone?
Sounds like a great idea, but when too many people lined up to
get tattooed, Domino’s pulled the plug. -
Acquisition
Victoria’s Secret Unleashes New Pink Loyalty Program on Chicago
The Chicago events set the stage for a multi-city bus tour to promote
the new PINK Nation loyalty program and enhanced app. -
Acquisition
Creative Alternatives When Working with Influencers
As influencer marketing has modernized so too has the ways in
which marketers can capitalize on influencer’s powerful draw. -
Engagement
Disney’s Lessons for Leveraging Data to Build Relationships
SAP CMO Kevin Cochrane explains why marketers that want to build long-lasting relationships can take a page from the House of Mouse.
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Acquisition
Northern Trust Looks for Global Awareness, Philanthropy with PGA Deal
Northern Trust’s Chief Strategy and Marketing Officer Kelly Mannard discusses its
first and only sports sponsorship deal and the strategy around it. -
Acquisition
Tapping Local MLB Teams to Send a Delicious National Message
A local campaign doesn’t need to stay local. Take a lesson from Dietz & Watson
on how to move your winning promotion from a local play to a national phenom. -
Acquisition
3 Ways to Ignite Brand Affinity to Build Loyalty
When it comes to bolstering consumer relationships the
ultimate building block lies in brand affinity.