Loyalty Marketing
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Loyalty Marketing
Noodles & Company Revamps Its Loyalty Program for First-Party Data Collection
How the company transitioned to a points-based loyalty offering for customers.
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Data & Analytics
Danone NA VP Talks Activia+ Product Launch Within the Wellness Space
How Activia partnered with retailers, tapped influencers and leveraged scientific research for its latest product launch.
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MarTech
Top Women in Marketing Winners Announced
Here are the winners of our inaugural Top Women in Marketing Awards.
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Acquisition
Four Ways to Improve the Customer Experience Through Subscription Programs
How subscription programs can improve the customer experience.
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Data Driven ROI
Marketers on Fire in 2021
Marketing industry heavyweights who caught our eye this year.
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Digital
Brands on Fire in 2021
Some of the nuggets of wisdom we’ve gathered during the first half of 2021 from brands making moves in the marketplace.
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Loyalty Marketing
Brands on Fire: IKEA
Our monthly analysis of the world’s top brands and the marketing moves that are setting them apart.
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Loyalty Marketing
Study: Non-Tiered Loyalty Programs Are More Profitable Than Expected
A study published in Marketing Science shows that non-tiered loyalty programs can boost revenue, particularly in the long term.
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Loyalty Marketing
Post-Pandemic, Trust Is Even More Important in Buying Decisions
While businesses have always sought to gain and retain customers’ trust, the pandemic has made trust an even more important factor in consumers’ buying decisions.
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Loyalty Marketing
McDonald’s, Burger King, Maybelline: Loyalty and Reward Programs for the COVID Era
Organizations that have recently introduced loyalty programs during the pandemic.