Loyalty Marketing
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Acquisition
Neiman Marcus Starts a New Journey to Humanize Marketing
There’s a lot of talk about how to humanize marketing. Really thinking about and understanding the humans we are marketing to—not just prospects and customers.
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Acquisition
2017 Influencer Marketing Changes to Be Aware Of
To make sure your influencer marketing budget is put to good use, here are five changes you should be aware of as 2017 gets underway.
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Acquisition
Jockey, With No Budget, Finds Success in Content Marketing
Learn how the small, but mighty, Jockey team drove its content marketing strategy from nothing to something.
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Agencies
6 Phrases Sure to Damage Client Relationships
These seemingly harmless phrases can hurt your credibility or judgment and ultimately your client relationships.
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Acquisition
7 Reasons Brands Fall Short in Fulfilling Brand Promises
Consumers want to know that if a company makes a brand promise, it keeps it. And if it doesn’t, that consumer will move on to a brand that will.
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Acquisition
Starbucks Drops its Maligned Holiday Red Cups in Favor of Customer Creations
More than 1,200 individual submissions came in to design Starbucks’ Holiday Red Cups. The designs were crowdsourced from customers on Instagram.
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Acquisition
6 Marketing Lessons from Trump’s Campaign
John Quench from the Harvard Business School says the marketing lessons can help marketers “looking to beat the odds and overcome powerful competitors.”
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Acquisition
Barbie’s Journey from Free Fall to Sales Growth: CMO Juliana Chugg
Barbie CMO Juliana Chugg took on the daunting task of turning around the flagging brand. Here’s how she and her team pulled it off.
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Acquisition
NASCAR CMO Jill Gregory on Challenges to Keep Loyal Fans
NASCAR CMO Jill Gregory on why the racecar drivers are the unifying force and the brand’s major shift to lead marketing with digital and social content.
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Email
DD Perks Teams Dunkin’ Donuts and New England Patriots
Connecting football fans with the DD Perks loyalty program has benefitted both Dunkin’ Donuts and the New England Patriots.