Loyalty Marketing
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Acquisition
How to Use Influencers to Improve Eroding Brand Trust
Consumer trust in brand advertising continues to wane. Learn how to effectively work with influencers in this skeptical culture.
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Acquisition
KFC and NZ Post Office Partner in Home Deliveries
KFC and NZ Post are testing a program to increase postal revenue and loyalty.
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Acquisition
Need a Cup of Dunkin’ Coffee? Order Ahead with Waze
Dunkin’ Donuts and Waze have expanded their marketing partnership with Dunkin’ to become the first brand to embrace Waze’s new “Order Ahead” feature.
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Acquisition
Why Luxury Brands Need to Focus on the Human Customer Experience
Only 20% of consumers say they feel special and recognized by a brand representative. Learn how to deliver a human customer experience to motivate shoppers.
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Acquisition
Tips to Act on Social Listening; The Good, the Bad and the Ugly
Three ways social listening can help improve business, as well as how to respond to comments, both positive and negative
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Acquisition
Shell Pivots from TV to Social Responsibility Storytelling
Social responsibility storytelling is the new marketing norm for Shell corporate—Malena Cutuli, head of integrated brand communications, fills us in.
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Facts & Figures
Marketers’ Most Wanted: Moms
In this series, Chief Marketer looks at some of the top demographics marketers need to target. This week, learn how brands like JetBlue are reaching moms.
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Acquisition
As Bee Populations Decline, Cheerios’ Buzz the Bee Disappears from Boxes
Honey Nuts Cheerios is underway with the #bringbackthebees campaign that includes events and the distribution of more than a billion wildflower seeds.
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Loyalty Marketing
Blockchain: The Next Evolution in Loyalty Programs?
Blockchain, the tech behind bitcoin, may help revolutionize loyalty programs. Here’s how.
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Acquisition
Pop-Tarts Pops NYC Café
The Pop-Tarts Café offers unexpected menu items that incorporate Pop-Tarts to get people thinking of different uses for the products, other than breakfast.