Festivals & Fan Cons Archives - Page 3 of 5

WNBA Live 2024: A Roundup of Brand Activations at the All-Star Fan Festival in Phoenix

The Women’s National Basketball Association (WNBA) has experienced a meteoric rise in popularity this year, in part due to rookie phenoms like Caitlin Clark and Angel Reese, whose talent and stories have captivated hoops fans and the media alike. And with excitement at an all-time high surrounding the AT&T WNBA All-Star Game and festivities, July […]

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On the Road to SDCC, Mountain Dew Opens a Dystopian Desert Motel for ‘Borderlands’

What’s the perfect backdrop to recreate a post-apocalyptic landscape? Albuquerque, NM, and its desert climate fit the bill for a takeover of the local Monterey Motel that was transformed into “The Mountain Dew Borderlands Motel,” straight out of the new film, debuting Aug. 9. Mountain Dew partnered with Lionsgate and Regal Cinemas on the dystopian […]

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30 Years of Essence Fest: Q&A with Executive VP-Experiential Michael Barclay

Social media threads and Reddit forums were lighting up ahead of the 2024 Essence Festival of Culture, presented by Coca-Cola, July 4-7, in New Orleans. This year marked the 30th anniversary of the annual multiday celebration of Black culture, music and food, and the media platform’s loyal followers were eagerly awaiting the release of the […]

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Grand Ex 2024: Taco Bell and a Cast of Partners Score the Campaign of the Year with ‘Live Más LIVE’

It’s a good problem to have: Fans so passionate, so hungry for a first taste of news, let alone a delicious taco, they’ve created actual websites and launched voluminous discussion forums

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The Brief: Summer Shacks and Toilet Rows

This week’s hot takes on hot topics in experiential marketing cover Toilet Rows, Summer Shacks and hot dog drama.

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Field Report: How Brands at VidCon 2024 Captured the Spirit of Online Communities

While content creators and their fans live in a digital space, VidCon brings them offline and into an IRL location for four days of in-person engagement and connection. The digital content community descended upon Anaheim, CA, June 26-29, for the 13th annual VidCon, a celebration of all things online video. What started as a YouTuber-centric […]

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The Brief: Philanthropic Pizzas and ‘Gaychella’

This week’s hot takes on hot topics in experiential marketing cover tot-protecting pants, “Gaychella” and pay-what-you-want pizzas.

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A Supersized Photo Tour: Inside 18 Brand Activations from Gov Ball 2024

The joy of experiencing a premier music festival on a warm June weekend might seem straightforward to fans, but the behind-the-scenes grind it takes to pull off such an endeavor is anything but. That much was evident when we arrived at New York’s Flushing Meadows Corona Park on June 7 for Live Nation’s three-day Governors […]

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The Brief: ’80s Brats and Mega-rich Superfans

This week’s hot takes on hot topics in experiential marketing cover counterfeit pop-ups, curly girl salons and mega-rich superfans.

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Gen Z and Music Festivals: Pinterest Shares Three Insights from its Coachella Debut

It was a wise year for Pinterest to hyper-focus its efforts on Gen Z and make its grand Coachella debut, with Gen Zers driving a 1,100-percent year-over-year increase in searches related to Coachella outfit inspiration on the platform.

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