Facts & Figures
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Social
8 Best Practices for Facebook Advertising
Here’s eight best practices to help reduce wasted ad spend
and maximize your user acquisition budget. -
Events
Event Marketers Harness the Power of Data
Data and its impact event marketing was the topic of a
recent roundtable featuring experts from HP and Intel. -
Facts & Figures
Brands Aren’t Meeting Customer Experience Expectations: Survey
Nearly half of consumers say brands aren’t meeting
expectations when it comes to customer experience. -
Acquisition
As the Holiday Dash Gets Underway—Free Shipping Trumps Speed: Study
Deloitte’s Holiday Survey dives into consumer trends like data, corporate responsibiltiy,
mobile and other consumer preferrences that can steer retailers to increased sales. -
Profiles & Campaigns
Building Engines Leverages Original Research for Thought Leadership
An industry benchmark study is the core of a B2B thought
leadership strategy for Building Engines. -
Email
Why GDPR Can Improve Your Email ROI
Smart email marketers realize that following the best practices outlined in regulations such as GDPR will ultimately help—not hinder—their email marketing ROI.
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Events
Esports Popularity Grows Across the Globe
Mercedes Benz, DHL and other brands are taking advantage of sponsorship opportunities in the growing esports trend in Germany.
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Facts & Figures
Fostering a Culture of Marketing Innovation: 3 Tips
Are you so swamped with day-to-day work that you don’t have time to think beyond your daily to-do list? Here’s three tips to help drive innovation.
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Facts & Figures
Power of Influencer Marketing Continues to Grow: Report
Influencer marketing budgets are on the rise but still only comprise less than 10 percent of overall marketing spend, according to a new report.
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Direct Marketing | Print
How to Beat the High Cost of Digital Advertising for Black Friday and Beyond
From Black Friday on, advertisers vie for premium inventory, but there’s not always enough inventory to satisfy the demand.