Facts & Figures
-
Data & Analytics
Driving Results With Granular Measurement
Granular measurement enables marketers to evaluate individual channel performance,
and drill down to see the performance of each dimension within a channel. -
Facts & Figures
Samsung Increases B2B Focus
Samsung is increasing its focus on the SMB segment, for phones, tablets and other devices.
-
Mobile
The Impact of Influencers on Hyper-Casual Gaming
While still a new frontier, influencer marketing has quickly become an big
part of a hypercasual game marketer’s acquisition strategy. -
Facts & Figures
6 Ideas for Marketing to Millennial Parents
Millennial parents look—and behave—differently than parents of
previous generations. Here’s how to connect with them -
Facts & Figures
GDPR and Email Overload Leads to Rise on LinkedIn Marketing
Many B2B sales organizations now use two to five LinkedIn
touches as part of their multichannel marketing process. -
Facts & Figures
GDPR One Year In: How Are Marketers Doing?
Other than a lot more privacy pop-up notices for consumers,
what impact has GDPR really had since it went into effect last May? -
Acquisition
Non-Gaming Categories Pumping Money into Esports
When brands like Gillette, PUMA, Chipotle, Toyota, Mastercard and State Farm ink
partnerships with esports, everybody wants to get in the game. -
Data & Analytics
High Measurement Maturity Marketers Reap Way More Benefits than their Peers
These leaders earn approximately $4 for every dollar they spend on marketing
measurement, generate nearly 3 percent more leads and other benefits. -
Facts & Figures
10 Trends for Managing Brand Reputation
Brand reputation often hinges on whether a company actually delivers on what it promises consumers.
-
Facts & Figures
B2B Manufacturers Fall Short in Digital
B2B manufacturing firms are falling short when it comes to
digital experience, according to a new report from Gartner.