Facts & Figures
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Data Driven ROI
How Leading CMOs are Planning Marketing Budgets for 2017
The best CMOs present marketing budgets that show a clear path to revenue, but many organizations struggle to reach this level of clarity and transparency.
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Demand Gen
Top 10 Digital Branding Trends for 2017: Infographic
Is your company ready for the new year? The Borenstein Group shares the Top 10 digital marketing trends you need to know now to be ready for a happy 2017.
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Acquisition
The Best Time to Post on Social: Report
If you’re wondering what is the best time to post on social those wonderful marketing tweets and other social content you’ve been working on, this report is for you. TrackMaven tracked millions of social posts from more than 17,000 brands across the globe to understand what the best time and day are to post. Here […]
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Acquisition
Cultural Nuances Influence 3rd-Generation U.S. Hispanics Brand Perception: Yahoo Report
A new study from Yahoo, 3rd-Generation U.S. Hispanics: Perception vs. Reality, can help marketers better understand how to communicate with and message this group.
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Acquisition
Digital Transformation Pays Off in Bottom Line: Altimeter Study
A new study from Altimeter looks at how companies are changing, and the challenges and opportunities they face while undergoing a digital transformation.
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Acquisition
The Psychology of Successfully Marketing to Millennials: Infographic
This infographic details research and analysis on the psychology of successfully marketing to Millennials and how they compare to other generations.
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Acquisition
Do you Know the Best Video Ad Length for Facebook?
A new report tracked data based on billions of social ad impressions to determine the findings for the best video ad length for Facebook.
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Engagement
Everything Old is New Again—And That’s What Millennials Love
Pokémon. Colonel Sanders. Harry Potter. This summer feels like one big Nick at Nite rerun—and Millennials are just fine with that.
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Facts & Figures
4 Ways CMOs Can Take Charge in the C-Suite: Forrester
The “2016 Evolved CMO” identifies the four ways in which evolved CMOs with a customer-focused mindset are those who find success in the C-suite.
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Data Driven ROI
Amazon, Once Again, Tops the BrandIndex 10 Best-Perceived Brands
The BrandIndex 10 Best-Perceived Brands, which tracks the perception of thousands of brands across dozens of sectors simultaneously, has been released.