Facts & Figures
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ROI | Metrics
Attribution Still a Huge Challenge for B2B Marketers: Report
B2B marketers share their hurdles for calculating marketing ROI & killer tips for improving attribution, from first to last touch and everywhere in between.
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Facts & Figures
Marketers Seek More Sales than Audience Feedback on Content
Nearly three-quarters of B2B marketers seek sales feedback when creating content, but only 42 percent are having conversations with customers as part of their research, according to a new report from the Content Marketing Institute.
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Profiles & Campaigns
MLB Players Can Now Pitch Beer
For the first time in years, athletes can be in beer commercials, thanks to an agreement between Anheuser-Busch and the players unions of MLB and the NBA.
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Data & Analytics
Ready or Not: California Consumer Privacy Act is an Impetus for Change
The California Consumer Privacy Act is now the toughest data privacy law in the country. Here’s what it means to marketers around the U.S.
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Facts & Figures
B2B Marketers Lack Confidence in Data: D&B
Half of B2B marketers lack confidence in the quality of their data, hindering adoption of ABM to increase engagement, according to new research from D&B.
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Technology
Voice Tools Versus Chatbots: Which Should You Invest In?
Marketers in categories like automotive, insurance and finance cannot afford to ignore the shift in consumer demand for smart voice assistants.
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Profiles & Campaigns
Festivals Help HP Connect With Gen Z
To reach younger audiences like Gen Z and tell their brand story in a way that is authentic, HP has turned to creating experiences at places like SXSW, Coachella and Panorama.
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Data & Analytics
Beyond Stereotypes: Reaching the Next Generation With Data and Context
How do brands get to know us better if the risks associated with them capturing and processing our personal data are becoming prohibitively high?
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Data & Analytics
Global Advertising & Marketing Revenues Set to Grow 5.5% to $1.3 trillion
Influencer marketing, OTT video ads, smart tech and traditional media are some of the channels fuelling the growth.
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Direct Marketing | Print
Amazon Ad Profits to Soar: Analyst
While ecommerce and web services are clearly still a huge driver for the online titan, advertising revenue is a big part of the future for Amazon.