Events
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Engagement
AMP Energy Chases the Competition with a Major Sampling Campaign
PepsiCo is backing a series of TV spots for its AMP Energy brand with a 25-market grassroots sampling campaign
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Engagement
The Science of Staffing
Everything is in place. Permits. Vendors. Location. Spectacular pre-buzz canvassing. The branded vehicle is anchored in a high visibility area, turning more heads than a Brangelina sighting. At this moment, anyone within a mile radius wants to engage with your client’s brand
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Engagement
Live from ANA: Approach to Innovation Sets MillerCoors Apart
MillerCoors success formula is straightforward and frames what every marketer banks on: true innovation. But it’s how the beer maker arrives at that formula that sets them apart
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Engagement
Papa John’s Founder Makes Pizza Deliveries
The founder of Papa John’s is making pizza deliveries to surprised customers in a replica of the ’72 Camaro he sold 25 years ago to fund his start-up pizza business ago to fund his start-up pizza business.
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Acquisition
Kodak Online Golf League Ties to PGA Tour
Kodak has teed off a new online fantasy golf-league game tied to its first partnership with the PGA Tour, a five-year deal that runs through 2014
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Engagement
Sears Makes Gift-Giving a Family Affair
Sears has built out its main Web site with the launch of GiveTogether, a free online gift platform that lets families, friends and other social groups collaborate on buying and giving a single gift without worrying about how to wrap or ship it
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Engagement
Sprite Goes Nationwide to Find Best Slam Dunker
Sprite has expanded its Slam Dunk competition with a multi-city tour in a search to find America’s best amateur dunker
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Engagement
AARP Offers Membership With Free Health Screenings
AARP is using free health screenings as an incentive to increase its membership and as a means to promote it message that preventative care is the key to lowering health care costs
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Engagement
Situ8 Hires Erik McKinney as VP
Situ8, the Chicago-based experiential agency, has hired Erik McKinney as vice president
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Acquisition
Hershey Game Offers Sleepover at the Smithsonian
The Hershey Co. has unleashed a host of promotions around its sponsorship of the upcoming film, “Night at the Museum: Battle of the Smithsonian,” set to open in theaters May 22