Events

• Engagement

  News Brief: WWE and 7-Eleven

  WWE and 7-ELEVEN: are underway with their third consecutive summer promotion. During the month of August, customers can purchase WWE collectible Slurpee and Super Big Gulp cups and straws highlighting some of WWE’s biggest stars, including
  John Cena, The Rock and The Miz. People who buy a
  Slurpee beverage and a TWIX candy bar can enter a sweepstakes to win an all-expenses-paid, VIP trip to WrestleMania XXVIII to be held at the Sun Life Stadium in Miami on April 1, 2012.

• Engagement

  How Nivea Designed its Mega Pop-Up, Plus the Rihanna Connection

  Nivea just wrapped a weeklong pop-up event in Vanderbilt Hall in New York’s Grand Central Station.

• Engagement

  Ocean Spray SVP on the Brand’s Summer Tour: Q&A

  Ocean Spray is on tour this summer, sampling its products at fairs, festivals and other special events where consumers gather. Millions of samples are being distributed and the brand has designed a number of ways to directly interact with consumers.

• Engagement

  Why Black Friday Should Merit Attention Throughout the Year

  Black Friday is coming. That Friday before Thanksgiving has been a boon for retailers, jumpstarting the holiday shopping season by offering door-buster deals starting in the wee hours of the morning to get consumers in a buying mood that hopefully lasts through the New Year. But retailers, eager to replay the day and generate sales, are watering down its effects by marketing and using the term, and its connotation at other times of the year.

• Acquisition

  Ocean Spray’s Summer Calendar

  Ocean Spray has rolled out freestanding cranberry bog environments in some of the nation’s busiest downtown locales and it has its goofy cranberry farmers on TV to reinforce the benefits of its juice drinks. It runs sweepstakes and recipe contests and drives consumers to retail with coupons. This summer is no different. It’s Ocean Spray’s most lucrative time frame and it is running a bevy of promotions.

• Engagement

  Five Tips for Using Tablets

  The Apple iPad is cool. As of January, 14.8 million iPads were sold since the device launched in April 2010 so it’s no wonder that tablets have been put to use in big numbers at events. Here’s five tips for maximizing their use.

• Engagement

  Healthy Food Marketers Shift from What’s Left Out to What’s Left In

  Food brands across multiple categories are moving towards focusing on what’s actually in (and behind) their products, with a transparency that lets consumers know there’s nothing to hide.

• Engagement

  Pros and Cons of Retail Sampling

  We know that retail sampling is a great way to incent trial and purchase. But there are pros and cons. Let’s take a look at both sides.

• Data & Analytics

  Kimberly-Clark Lets Walmart Shoppers Use Mobile to Win “Cars 2” Merchandise

  Paper products brand Kimberly-Clark is sending Walmart shoppers on a mobile-fueled race through the aisles with a promotion that taps into the appeal of Disney Pixar’s "Cars 2" animated feature.

• Engagement

  Uni-ball Leaves Broadcast Behind for Social, Retail Campaigns

  Uni-ball has typically been a broadcast kind of brand, running TV spots to show how its pens are better than its competitors—in both price and performance. But the brand has made a major change this year, migrating all of its spending on broadcast media to a social and digital program, supported by an overarching national retail promotion.