Events
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Digital
Break The Retail Planning Cycle By Connecting with Shopper Rhythms
Break The Retail Planning Cycle By Connecting with Shopper Rhythms
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Acquisition
2012 Trends Report: The Outlook for Marketing Growth in Key Promotional Categories
The economy’s still shaky and consumers are still nervous about opening their wallets. But that doesn’t mean promotional marketing gets to take a breather. More than ever, the burden remains on marketers to conceive of, execute and measure innovative and convincing promotions that will ultimately help seal the deal. Promo talked with promotional experts about what 2012 may bring for marketers and their agencies.
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Acquisition
A Chat with Wonder Bread’s Brand Manager about its 7Wonders Tour
Wonder Bread’s brand manager talks about its cause marketing promotion that, “7Wonders of the USA Teacher Tour” promotion, that drew more than 3,000 nominations.
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Engagement
eBay Interactive Store Fronts Trigger Mobile Donations for Toys for Tots
Tis’ the season for giving and eBay has dreamed up an innovative way for people in New York City and San Francisco to make donations to Toys for Tots.
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Acquisition
Naming Hostess Penguins for a $2,500 Gift Card
Hostess is using a gift card as a grand prize in a new contest that it says will “brighten the holiday season” for the winner.
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Data & Analytics
Promoting Healthy Products and Lasting Loyalty: 4 Case Studies
This fall brought positive news for brands within the health and wellness category. Food and beverage companies with a higher percentage of sales from “Better-For-You” products have healthier businesses. Let’s take a look at how four big brands—Dole, Silk, Smart Balance, Whole Foods—have staged promotions to hook consumers on healthy habits then provide long-term support to maintain loyalty.
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Engagement
Holiday Shoppers to Spend Less, Search for Discounts and Deals
Some 62.2% of Americans said that the economy would affect their holiday spending plans, spending a bit less overall. However, many of these consumers plan take advantage of discounts and sales.
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Engagement
Workarounds for Clean Store Policies
Target is part of a growing movement among retailers who want to protect and grow their own brands and differentiate themselves from among competitors by limiting and controlling manufacturers marketing in their stores. Retailers often want control over color, design, placement and creative look and feel. Brands and agencies have taken up the challenge.
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Engagement
Febreze Finds a Partner in Halloween Costume Swap Events
The Febreze brand was looking for a partner and found itself a nice match with Macaroni Kid and its National Costume Swap Day events.
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Acquisition
Levi’s Curve ID College Tour Makes Contest of the Perfect Jeans Fit
Levi’s Mirror, Mirror college tour for Curve ID jeans is offering $10,000 donations to rival schools with the most tour participation.