Events
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Data & Analytics
The New Sweet Spot for Reaching the Hispanic Consumer
When it comes to the Hispanic consumer, there’s what brand marketers know about this demographic and what retailers know. Here’s how to start bringing those two pictures together to create a whole portrait of Hispanic shoppers.
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Engagement
A 12 Year Local Racing Sponsorship is Paying Off for Tecate Light
Tecate Light reaps the benefits of a 12 year sponsorship of the Toyota Grand Prix of Long Beach.
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Digital
Using Web Data to Improve Your Retail Storefront
For brick and mortar retailers, ecommerce data can provide many relevant and timely indicators of popularity, such as new or increasingly popular search terms, or engagement metrics like dwell time on particular products or categories.
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Engagement
TV Spots, Price Discounts Work Together at Store Level: Research
traditionally thought to work at cross purposes, TV spots and price discount campaigns can actually combine to produce heightened sales lift, new research from TRA and dunnhumbyUSA finds.
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Acquisition
Scotts Puts Values on Facebook Tasks to Encourage Participation
Scotts lawn care company has a full-on campaign underway that includes TV spots, in-store promos and an important influencer program on Facebook.
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Engagement
SuperValu’s First Mobile App Built for Loyalty: Q&A
SuperValu SuperValu is offering customers its first true mobile play with the launch of a custom-built mobile application that it hopes will encourage loyalty.
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Engagement
Frito-Lay Snacks Puts Virtual “FarmVille” Rewards on 5 Million Bags
Frito-Lay Snacks has partnered with Zynga, the social game creator, to reward players who purchase its products with various in-game virtual items that can be used for game play.
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Engagement
Sprite’s Brand Manager Talks Basketball: Q&A
The “Sprite Showdown Amateur Dunk,” has a new name this year, the “Sprite Uncontainable Game”, and expands its search beyond just basketball players who can slam-dunk.
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Acquisition
Bennigan’s Scratch-to-Win Rewards Customers and Encourages Sharing
Bennigan’s, the chain of neighborhood pubs serving up Irish hospitality, is running a scratch-to-win promotion for a chance to win a “Pub in a Box.”
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Acquisition
VW Gets Strong Click Rates from Location-Based Super Bowl Campaign
For its third commercial appearance at the Super Bowl, VW wanted a way to make its ads stand out from the clutter of other car commercials. The company chose to partner with JiWire on free WiFi access around Indianapolis before, during and after the game, in return for watching its TV spot before login.