Events
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Engagement
Kohler Mobile Tour Let’s People Test the Flush
Kohler is running a mobile tour to educate plumbers, contractors, remodelers and interior designers on its toilet-flushing technologies and innovation.
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Engagement
Back-to-School Marketing Underway to Fight Uncertainty
The tenuous state of the economy is a major reason for the earlier arrival of back-to-school campaigns. The goal is to encourage purchases now.
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Engagement
Oreo, Ritz Sponsor “One Direction’s” Summer Tour
Ritz, Oreo and other iconic Mondelez brands ride title sponsorship of the English-Irish pop boy band, One Direction’s American summer tour and its millions of swooning, screaming young fans.
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Data & Analytics
Williams-Sonoma and Nordstrom Share What Customers Want Now
No matter what channel they’re interacting or shopping in, all customers today want one thing—a seamless experience.
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Data & Analytics
Big Data Connects Online/Offline Fashion Shopping Experiences
If they’re savvy enough, retailers can leverage big data to create a better experience for shoppers both online and offline.
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Acquisition
Breyers Toppings Launches $1 Million Marketing Campaign
Signature Brands, LLC, is marketing a new line of ice cream toppings under the Breyers name in its first licensing deal with Unilever.
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Acquisition
Dunkin’ Donuts Goes Local From the Corporate Level
Learn how Dunkin’ Donuts employs a local social marketing strategy from the corporate level.
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Engagement
Target Builds ‘Dollhouse’ In Grand Central
(Ad Age) The glory of Grand Central Terminal got a little touch of Target this weekend when the retailer built a life-size dollhouse in the middle of the station to promote its Threshold home décor line. There are somewhere between 3,500 and 4,000 products on display in the house. Check it out.
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Engagement
Coca-Cola to Stop Marketing to Kids
(Wall Street Journal) Coca-Cola plans to offer low- and no-calorie drinks in every market in the world and put calorie counts on the front of all drinks it sells. It also said it would stop marketing to children under 12 will work to encourage more physical activity programs in every country it operates. Get the […]
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Engagement
Chico’s FAS Runs its Cause Program Locally
Chico’s FAS family of brands began last month its take-three of “May is For Miracles” campaign. The program operates out of local stores by offering communities a number of ways to raise funds for a local Children’s Miracle Network Hospital.