Events
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Events
FIFA Sponsors Visa and Coke Rethink Deals
FIFA sponsors are rethinking their deals with soccer’s global governing body and at least one, Visa, is thinking about jumping ship.
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Acquisition
National Guard Sports Sponsorships Under Scrutiny
Sports sponsorships, inked by the National Guard, are being examined as to whether a line—goodwill or advertising—is being crossed with tax payer dollars.
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Acquisition
Bud & Burgers Championship Seeks “King of Burgers”
Budweiser is out with the “Bud & Burgers Championship” not only find a winner, but to educate consumers about the great pairing between Bud and a burger.
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Data & Analytics
Measuring the ROI of Live Experiences
Understanding how to measure ROI for live events and experiences is key to keeping the budget coffers full and improving future success at the events.
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Acquisition
Changing Expectations Key Theme of BMA15
“Be More” is the theme of the Business Marketing Association’s annual conference BMA15 this May in Chicago, because that slogan is an imperative for B2B marketers who want to survive.
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Data & Analytics
Lessons Learned At the Adobe Summit
Get the scoop on the recent Adobe Summit from Michael Keaton, FEED, the Girl Scouts, football great Steve Young and more.
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Engagement
Why Your Live Event Team Needs to Go Hollywood
Live events and blockbuster movies both want to create a meaningful experience. Here’s 4 ideas your event team can steal from Hollywood.
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Events
Nike Uses Content Marketing Videos for Internal Communications
Content marketing videos play an important role as an internal communications tool for Nike.
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Events
SAP Tech on Display at the Super Bowl
SAP will be providing fans and media with unique insights into what’s trending and how fans are talking about the big game on social media through the NFL.com Stats Zone.
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Engagement
Six Gold Winning Big Ideas
Take a lesson from the best of the best. These are six Big Ideas that agencies and brands put to market to wow consumers that took home a Gold PRO Award.