Events
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Acquisition
Target + Gwen Stefani, the Latest Live TV Event
Staging a Live TV Event is becoming a popular form of entertainment marketing, if you can afford the price.
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Data & Analytics
B2B LeadsCon 2016 Call for Speakers Open
Are you a B2B marketing expert who wants to share their marketing expertise and knowledge? Join us at B2B LeadsCon.
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Engagement
Generate More Revenue With Sponsorship Promotions: 5 Tips
Successful sponsorships don’t rely on volume — they rely on relevance. Here’s five tips to drive revenue.
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Acquisition
SAP CMO on Tackling the Super Bowl
SAP CMO Maggie Jones discussed its sponsorship strategy and experiential activations around Super Bowl 50 in San Francisco.
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Events
5 Ways to Improve Battery Power at Events
Nothing can ruin an event for a guest like a dead device battery. And nothing can scupper your experiential plans like losing battery power at events either.
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Acquisition
Planning a Brand Event? 6 Ways to Hit a Home Run
Steve Olenski at Forbes.com lays out six tips to get your brand event up and running smoothly with plenty of attendees.
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Engage & Convert
Heineken “Cities” Campaign Lights Up SF Bay Bridge
Heineken has added another notch in it “Cities” campaign, which partners with big cities across the U.S. for special events that enhance the cityscape.
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Engage & Convert
Engaging Millennials With Experiential Marketing: 4 Tips
Looking to introduce a new experiential program aimed at millennials—or to amp up an existing campaign? Here are four tips that reflect the unique mindset of millennial consumers.
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Acquisition
Coffee-mate Opens The Café on OSU Campus
Coffee-mate has been at OSU for a year marketing to college students, and during finals it opened The Café, an extravagant free coffee shop with delivery.
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Acquisition
Neiman Marcus Christmas Book Items on Public Display
In an effort to market to wealthy New Yorkers, Neiman Marcus is showing off a handful of its fantasy Christmas Book gifts in an upscale mall.