Events
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Acquisition
Stella Artois “Host One to Remember” Campaign Gets Underway
Stella Artois has kicked off its “Host One to Remember” summer campaign at an exclusive event last week in New York City that immerses guests in the day and age that inspired the Belgian beer.
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Acquisition
Chobani Edible House Introduces Snack Dips
Chobani Mezé Dips are being introduced with an “edible” house in NYC and a giveaway for a July 4th holiday to stay there.
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Acquisition
Octagon Takes Top Honors at 2016 PROMONext & PRO Awards Gala
Big wins for agencies and their campaign work and top brand speakers headlined the 2016 PROMONext & The PRO Awards Gala.
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Acquisition
High-end Liquor Companies Go All Out
Millennials don’t like traditional advertising so brands like Johnny Walker, Remy Martin and Grey Goose are giving them what they want—experiences.
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Acquisition
We’re at it Again! PROMONext June 14 NYC
What do Jack Daniel’s, Velcro, Chicken of the Sea, Mastercard and Heineken all have in common? PROMONext June 14 NYC.
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Acquisition
Ben & Jerry’s Founders Arrested: A Stunt or Not?
Ben & Jerry’s founders were arrested in Washington, DC, this week. Marketing stunt or political statement?
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Events
SXSW May be Over, but the Takeaways are Still Red Hot
If you didn’t make it to SXSW this year, no need to worry, we have some “Cliff Notes” on what you may have missed.
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Acquisition
Maximizing Live Experiences To Build Brands
Rather than view the value of a live experience solely on attendance and press impressions, design your strategy to maximize these five best practices.
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Events
Choosing the Right Partner for Brand Events
Maximizing the positive impact of your event starts with hiring and communicating properly with the right partners. What’s your brand trying to achieve?
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Events
Sports Brand, DryWorld, Forgets to Give Models Pants
Another brand has landed itself in a kettle of controversy over its sponsorship deal.