Events
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Acquisition
5 Ways to Maximize Offline Engagement at Your Live Events
Getting attendees to your events is just half the battle: What truly matters is their experience on the ground. Learn how to keep them engaged.
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Acquisition
Quaker Contest Draws Hundreds of Thousands of Recipes: Now it’s up to America to Vote for the Winner
The Quaker Oats “Bring Your Best Bowl” contest helped the brand develop three new instant oatmeal flavors. Its fans really came through and voting is now underway.
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Acquisition
Zagat Pop-Up Shop Serves Tiny Morsels of Food
Zagat’s “Tiny Café” pop-up shop offered samples of mini morsels of foods served by some of New York City’s finest restaurants.
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Acquisition
Shake Shack’s Edwin Bragg on the Key to its Marketing Success
Shake Shack has a huge, active and vocal social media following with 300,000+ Instagram followers who love to post and share. Edwin Bragg shares how it happens.
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Acquisition
American Airlines Shows Off its Chicago Cubs Fandom
America Airlines has a full-on campaign to make sure people are aware of its sponsorship of the Chicago Cubs.
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Acquisition
Mike’s Pop-Up Shops Offer HARDER Barrel Lemonade Tattoos
Mike’s Hard Lemonade is launching HARDER Tennessee Barrel Lemonade with pop-up shops and help from acclaimed tattoo artist Lalo Yunda.
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Events
5 Lessons Learned at B2B LeadsCon
The power of change, building a strong bond with your CEO and why mom was right were some of the key lessons CMOs took away from last month’s B2B LeadsCon.
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Acquisition
Amex Ups Game at U.S. Open with Augmented Reality Experience
The American Express Pro Walk was an augmented reality experience of the journey a U.S. Open pro had as they walked from the locker room to center court.
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Acquisition
The Bankable Benefits of Sponsoring a Hip Festival
If your brand is interested in sponsoring festivals or an unorthodox event, take these three sponsorship don’ts into consideration.
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Acquisition
Heineken Helps Restore Abandoned Miami Marine Stadium
As part of its Heineken Cities campaign, the brand is in a crowd-sourcing partnership to raise money to restore the historic Miami Marine Stadium.