Events
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Acquisition
Lady Gaga Appears in Tiffany & Co.’s First TV Spot
Lady Gaga appears in Tiffany & Co.’s first TV spot airing just before she takes the world’s biggest stage for the half-time show.
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Acquisition
In Stores, Retailers Get Personal to Fight E-Commerce
As brick-n-mortar retailers fight e-commerce sprawl, personalized in-store customer experiences are putting shoppers in the mood to buy. Here are eight tips:
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Acquisition
Heineken USA CMO on Dos Equis “Most Interesting” College Football Playoff Deal
Heineken USA CMO, Nuno Teles, discusses the strategy behind the College Football Playoff deal and its striking success in year one.
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Acquisition
Target Embarks on Largest Push into Team Sports
With a new CEO at the helm, Target is readying a major push into sports as the official partner of Major League Soccer, along with other deals.
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Engagement
Mission Statement Showcases The 3% Conference’s Passion
Many B2B events have thoughtful themes, but few tap into the passion a provocative issue can create. Here’s some takeaways from how The 3% Conference did just that.
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Acquisition
Health Experts Call for Alcohol Ad Ban in the UK
Alcohol marketers are not following voluntary codes of conduct, prompting public health experts to call for a ban on alcohol advertising in the UK.
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Acquisition
The Marketing Wizardry of Harry Potter: The Exhibition
Six ideas you can steal to up your experiential marketing game, especially as it pertains to staging events and attracting attendees.
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Agencies
Forbes 2017 “30 Under 30” is Out
For the sixth year in a row, Forbes has revealed its 30 Under 30 2017, a hot-shot collection of young marketing and advertising innovators.
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Acquisition
Jolly Green Giant Emerges from Retirement with a $30 Million Budget
The Jolly Green Giant is being reimagined in a suspenseful and mysterious marketing campaign to appeal to kids.
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Events
Web Summit Puts the Arena Rock in Tech: Inside Europe’s Biggest Web Conference
Lisbon hosted the Web Summit last month for the first time and 53,000 plus people from 166 countries showed up. Here’s an inside look.