Events
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Events
Event Marketer Unveils the 2022 B2B Marketing Dream Team
Presenting this year’s Dream Team, a crop of marketing executives handpicked for their ability to navigate the increasingly complex world of B2B event marketing.
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Events
Five Tips on Building a More Sustainable Event
How the yearly exhibition for the commercial construction industry, “World of Concrete,” pulled off its most sustainable event yet.
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Events
What Marketers Need to Know About the Wuhan Coronavirus
Insights on Covid-19 for marketers who depend on face-to-face interactions for business.
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Events
SXSW May be Over, but the Takeaways are Still Red Hot
If you didn’t make it to SXSW this year, no need to worry, we have some “Cliff Notes” on what you may have missed.
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Events
Choosing the Right Partner for Brand Events
Maximizing the positive impact of your event starts with hiring and communicating properly with the right partners. What’s your brand trying to achieve?
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Events
Sports Brand, DryWorld, Forgets to Give Models Pants
Another brand has landed itself in a kettle of controversy over its sponsorship deal.
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Events
5 Ways to Improve Battery Power at Events
Nothing can ruin an event for a guest like a dead device battery. And nothing can scupper your experiential plans like losing battery power at events either.
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Events
Delta Faucet Brand Manager on Events as Part of the Mix
Adding events such as a mud run to the marketing mix puts Delta Faucets on the map with a new set of potential customers.
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Events
FIFA Sponsors Visa and Coke Rethink Deals
FIFA sponsors are rethinking their deals with soccer’s global governing body and at least one, Visa, is thinking about jumping ship.
