Engagement
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Acquisition
Digital Experience Breaks Codes in New Glenlivet Scotch
The Glenlivet Code, a new single-malt whisky, is intriguing consumers
with an AR tasting digital experience. -
Acquisition
14 Non-traditional Marketing Methods
The Forbes Communications Council gives us ideas to
increase brand awareness in unexpected ways. -
Acquisition
Crocs and Drew Barrymore Kick Off Global Campaign
Crocs kicks it up a notch in year two of its successful “Come As You Are”
global marketing campaign. -
Acquisition
Air New Zealand Finds a Niche in Video Storytelling
Jodi Williams, GM of global brand and marketing for Air New Zealand, shares
the brand’s strategy of video storytelling as a marketing tool. -
Email
Smart Ways to Harness the Power of Testing in B2B Email
Constant testing and experimentation is essential in B2B email marketing. Learn how Pitney Bowes and more are maximizing their email potential.
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Digital
Using Personalization to Create Meaningful Customer Conversations
Personalization and meaningful 1:1 interactions are the Holy Grail for marketers.
But creating individualized, two-way conversations can be a challenge. -
Acquisition
Vans Skateboarding Clinics Celebrate Girls
The Girls Skate India clinic is the next chapter in street wear
brand Vans global campaign, This is Off the Wall. -
Digital
Are You Ready for the Changing B2B Customer?
Marketers today are dealing with a much different B2B customer than in the past, thanks to new technology, digital natives and changing expectations. Are you prepared?
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Acquisition
Marketer’s Misguided Disconnect with the LGBTQ Community
Media agencies are missing a number of key opportunities when marketing to LGBTQ
consumers. Learn how the divide breaks down in this new research. -
Profiles & Campaigns
Anime-Inspired Campaign Makes Oregon Seem Magical
A new animated tourism commercial takes viewers on a fanciful Technicolor journey around the state of Oregon featuring romantic hot air balloon rides, magical gardens and a giant friendly rabbit.