Engagement
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Acquisition
How to Break Free From ‘Same Here’ Branding Strategies
One-of-a-kind brands appeal to customers, and brands become one of a kind by differentiating
themselves from the competitive clutter through sharp brand strategies. -
Events
Peet’s Coffee Brews Chilly Coachella Activations
Peet’s Coffee got into the spirit of Coachella this week with several
brand activations to promote its chilled Cold Brew. -
Demand Gen
Three Key Reasons to Invest in Brand Marketing
Brand recognition and awareness play a huge part in building credibility
with customers and helping the sales team close a deal. -
Profiles & Campaigns
Avengers Assemble: The Marketing Charge for Infinity War
Coca-Cola, Rocket Mortgage, Duracell and American Airlines are among the brands hitching their wagons to “Avengers: Infinity War.” Here’s a round-up of the some of the global tie-ins
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MarTech
AI For Marketers—What You Need to Know NOW
Does your brand need to invest in AI? What technology and tools do you need to make it happen? How are brands like IBM, Facebook, Ally Bank and more leveraging AI the best across their B2B and B2C campaigns?
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Acquisition
W Hotels Creates One-of-a-Kind Experience at Coachella
Jennifer Utz Ilecki, VP, buzz marketing & partnerships, Marriott International,
shares how it’s all going to shake out. -
Acquisition
10 Killer Tips to Reach Gen Z
Connor Blakley, the 17 year-old entrepreneur who founded youth marketing agency YouthLogic,
truly knows how to capture the attention of Gen Z. He offers 10 tips. -
Profiles & Campaigns
Grant Thornton Teams With PGA for TV Spot
Audit and tax advisory firm Grant Thornton is leveraging a partnership with the
PGA in a new TV spot featuring pro golfer Rickie Fowler. -
Acquisition
What Trends Should You Spend Your Marketing Dollars On?
Trends come and go, but meaningful customer relationships stand the test of time.
Here’s how you can reach your customers through thick or thin. -
Acquisition
What Micro-Influencers Can Do For You
Micro-influencer—what’s that? Along with influencer marketing, micro-influencers is the term all modern marketers have added to their repertoire.