Engagement
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Acquisition
Dixie Adds Augmented Reality Kids Game to Bathroom Cups
Dixie reaches out to get kids to brush properly with a
fun and engaging mobile game. -
Profiles & Campaigns
Burns & Wilcox Wins Big With PGA Sponsorship
Add wholesale insurance broker and underwriting manager Burns & Wilcox to the list of companies sinking a hole in one with B2B sports sponsorships.
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Data & Analytics
8 SEO Must-Dos for Marketing Success
SEO takes considerable effort—you need to know the right tricks to get seen, clicked and mentioned. Here are eight absolute SEO must dos
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Acquisition
Massage Envy’s SVP of Marketing Talks First Sports Sponsorship
Derek Detenber on its PGA Tour partnership, marketing to men
and how its plans to move forward. -
Acquisition
NASCAR Expands in Esports Forming Youth Racing Series
The American auto racing company bills the series as the “first esports
competition created to attract and identify young talent.” -
Acquisition
Ikea Stages Anti-Bullying Social Experiment
Brands that have staged live social experiments around important issues
like bullying can draw enormous exposure for the company. -
Acquisition
Vitamin Shoppe Employees Turn Instagram Stars
The brand is launching Instagram accounts for each of its 800 locations,
letting local staff promote events, daily specials and offers on social. -
Engagement
How Motherhood Made Me a Better Marketer (and Vice-Versa)
Just in time for Mother’s Day, Nina Wooten of DiscoverOrg shares the parallels of her journey in marketing and motherhood.
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Acquisition
Ally Bank Outfoxes Competitors with High-Impact Disruptor Strategy
Go behind the scenes with Ally’s CMO Andrea Brimmer to learn how she
plans, and successfully executes, its disruptor strategy. -
Engagement
Looking to Reach Prospects? Consider Going Micro
Bigger isn’t always better: To reach your audience, consider microtargeting and microinfluencers.