Engagement
-
Acquisition
Moët Celebrates Life’s Memorable Moments
Moët & Chandon took a hiatus from advertising, but is back in a big and
bubbly way with a new global ad and star-studded event. -
Acquisition
Understanding Why Micro-Segmentation is Critical to Digital Experiences
Here’s a how-to on achieving success through highly targeted segmentation
—down to the micro level—that generates a personalized digital experience. -
Facts & Figures
Upselling Can Help Stem Churn and Increase Retention: Study
Upselling customers within the first three months of their contract can help companies stem churn and increase retention by 30 percent.
-
Demand Gen
Integrating a Podcast into Your Marketing Strategy
How can you gain subscribers, nurture contacts into becoming listeners (and vice-versa), and collect data on how your podcast is influencing ROI? Here are the tactics to consider to get your show noticed.
-
Acquisition
Arizona Iced Tea Brothers Talk NYC Pop-Up Shop
Arizona Iced Tea Arizona Beverages owners and brothers chat about
the pop-up retail shop opened to celebrate its 25th anniversary. -
Acquisition
IHOP Flips “P” for “b” and Social Goes Wild
IHOP fans had plenty to say when it sent out a cryptic note on
social that it was changing its name to IHOb. -
Profiles & Campaigns
BNY Mellon Takes Their Shot With Hamilton
BNY Mellon is leveraging its connection with Alexander Hamilton to capitalize on the founding father’s newfound pop culture hero status.
-
Profiles & Campaigns
Comcast Business Drives Growth With Marketing Investments
A variety of marketing approaches and tactics is helping Comcast Business connect with a wide range of B2B target customers.
-
Acquisition
Is Voice Technology the Next Big Disruptor?
Is voice technology the next star of marketing?
Forbes checks in with a few experts. -
Acquisition
Macy’s Recruits Employees as Social Superstars
Tapping employees as influencers is one of the hottest trends to build authenticity
and trust with consumers, while having some fun at the same time.